Thursday, 31 March 2016

The Two Types of Programmatic Advertising and Why Programmatic Matters

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Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled w...

[eBook] Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN

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Schadenfreude (n.): Pleasure derived by someone from another person’s misfortune. Who doesn’t like watching a good fail? As long as the su...
Wednesday, 30 March 2016

How to Idiot Proof Your Ad Campaigns

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Marketing promotion sucks when you treat people the same. That goes for conversions , and it goes for advertising too. But the minute thin...

6 Examples of Lead Nurturing Campaigns

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Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing au...

7 Mobile Apps to Accelerate Your Marketing Automation Success

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In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execu...

Learn How to Create a Better Customer Experience with Omni-Channel Marketing

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In today’s world, the customer experience extends beyond the walls of a brick and mortar store. Customers engage with your brand through co...
Tuesday, 29 March 2016

How to Confidently Buy All the New Customers You Can Stand

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How to Confidently Buy All the New Customers You Can Stand written by John Jantsch read more at Duct Tape Marketing   While the title of...