50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022

The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022 and beyond. To honor and celebrate our industry's B2B marketing subject matter experts, including many who happen to be speaking at this week's MarketingProfs B2B Forum virtual event, we're thrilled to publish our annual list of some of the world's leading B2B marketing influencers. Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional B2B influencers, and this year is no different. MPB2B will take place October 13 - 14, 2021 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in an updated virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue. In the spirit of helping B2B marketing professionals learn more and connect with new voices, we've compiled our latest list of B2B marketing influencers — many who will be speaking at #MPB2B — to follow and learn from in 2022 and beyond. List Methodology — Relevance Rules: Our starting point for this year's list is a focus on the increasing value of resonance in today's B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered around the practice of B2B marketing. Today's B2B marketing influencers face greater expectations for sharing content than ever, and the experts on our list all rate especially well when it comes to audience engagement and resonance. Using a variety of ranking signals, we've identified and validated the credentials of a powerful group of B2B marketing experts, utilizing influencer marketing platform Traackr along with other metrics. Our list this year highlights the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and we've also placed increased importance on the degree to which each influencer's social activity drives engagement on the topic of B2B marketing among their audience. A variety of criteria go into such a ranking, including:

• Audience resonance
• Topical relevance of the content each influencer publishes
• Network engagement with on-topic content

Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don't take into account relevant influencer activity from additional platforms in the social media universe. Many thanks go out to each of these generous B2B marketing influencers who provide top-notch B2B marketing best practices, tips, and advice during this year unlike any other. In our list for 2021 you'll likely see a few familiar faces, along with many new B2B marketing industry influencers, together forming a refreshing mix of professionals to follow and learn from into 2022 and beyond. If you’d like to follow all 50 top B2B marketers in one shot, we’ve made a handy Twitter list for you. Enjoy! Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs #MPB2B Speaker, Presenting: KICKOFF KEYNOTE Michael J. Barber @michaeljbarber Brand Consultant and Marketing Strategist Andy Crestodina @crestodina Co-Founder & CMO, Orbit Media Studios #MPB2B Speaker, Presenting: Start Here: The (Non-Obvious) Prioritized Framework for Digital Marketing David Meerman Scott @dmscott Limited Partner and Strategic Advisor, Stage 2 Capital Melanie Deziel @mdeziel Chief Content Officer, StoryFuel Margaret Molloy @MargaretMolloy Global Chief Marketing Officer, Siegel+Gale Jason Miller @JasonMillerCA Senior Director, Brand Marketing, CampaignX David Berkowitz @dberkowitz Marketing Consultant, Serial Marketer Joe Pulizzi @JoePulizzi Joe Pulizzi, The Tilt Stefan Doering @MrStefanDoe Brand Strategy Lead, PwC Lee Odden @LeeOdden CEO, TopRank Marketing #MPB2B Speaker, Presenting: The State of B2B Influencer Marketing Mark Schaefer @markwschaefer Executive Director, Schaefer Marketing Solutions Christopher Penn @cspenn Co-Founder and Chief Data Scientist, Trust Insights #MPB2B Speaker, Presenting: What, Why, and How: Analytics Foundations of B2B Marketing Justin Levy @justinlevy Director, Social and Influencer Marketing, Demandbase Larry Kim @larrykim Founder, MobileMonkey Amisha Gandhi @AmishaGandhi SVP, Marketing, Tipalti Ashley Faus @ashleyfaus Content Strategy Lead, Software Teams, Atlassian Tom Webster @webby2001 Vice President, Strategy and Marketing, Edison Research Dave Gerhardt @davegerhardt Chief Brand Officer, Drift Cara Hogan @CaraHogan27 VP of Enterprise Marketing, Tomorrow.io Mary Ellen Slayter @MESlayter CEO, Rep Cap Jay McBain @jmcbain Principal Analyst - Channels, Partnerships & Ecosystems, Forrester Juntae DeLane @JuntaeDeLane Founder & Chief Strategist, Digital Delane #MPB2B Speaker, Presenting: Five Ways to Readjust Your Digital Marketing Plans for 2022 Jay Baer @jaybaer Founder, Convince & Convert Justin Keller @justinkeller Vice President of Marketing, Terminus Peter Isaacson @peisaacson Chief Marketing Officer, Replicant Pam Didner @PamDidner Sales Enablement & Content Marketing Keynote Speaker, Relentless Pursuit #MPB2B Speaker, Presenting: KEYNOTE with Pam Didner: It’s Time to Crush Your Campaign Plan Joel Harrison @joel_b2beditor Editor-in-Chief, B2B Marketing Justin Rondeau @Jtrondeau Head of Growth & Acquisition, Teamwork Scott Monty @ScottMonty Communications Executive, Chameleon Collective Ashley Zeckman @azeckman Vice President, Inprela Communications #MPB2B Speaker, Presenting: The SCHITT’s Method for More Successful B2B Influencer Marketing Chris Moody @cnmoody Senior Directory, Analyst, Gartner Corinne Sklar @csklar Chief Marketing Officer, IBM iX Jeannie Walters @jeanniecw CEO and Chief Customer Experience Investigator, Experience Investigators #MPB2B Speaker, Presenting: Three Universal Truths about Customer Experience Jen Spencer @jenspencer Chief Revenue Officer, SmartBug Media John Jantsch @ducttape Founder & President, Duct Tape Marketing #MPB2B Speaker, Presenting: Rethinking the Customer Journey Justin Gray @Jgraymatter CEO & Founder, LeadMD Kathleen Booth @WorkMommyWork Chief Marketing Officer, clean.io Maureen Blandford @MaureenB2B Managing Director, B2B Unleashed Melissa Ariana Case @startabuzz Director of Content & Communications, ControlUp Oli Gardner @oligardner Co-Founder, Unbounce #MPB2B Speaker, Presenting: KEYNOTE with Oli Gardner: The Marketing IQ Manifesto Charlie Riley @Charlieriley VP of Growth, Havoc Shield Joe Chernov @jchernov Chief Marketing Officer, Pendo.io Matthew T Grant @MattTGrant Director, Content Marketing, LeanIX Gemma Davies @gdavies2 Senior Director, Head of Global ABM & CXO Engagement, Service Now Gopi Kallayil @GopiKallayil Chief Evangelist, Digital Transformation and Strategy, Google Kelvin Gee @kgee Head of Strategic Client Marketing, Central Programs, Oracle Masha Finkelstein @masha3003 Marketing Technology Innovation and Best Practices, Intuit Sangram Vajre @sangramvajre Chief Evangelist & Co-Founder, Terminus Tyrona Heath @tyrona Director, Market Engagement, The B2B Institute, LinkedIn BONUS: In addition to this list of 50 B2B marketing über-smarties, here is a list of some of our most insightful articles about B2B content marketing from the past 12 months:

• Inside B2B Influence: Brian Solis of Salesforce on the Future of Influence in B2B Marketing
• Top 25 B2B Content Marketing Influencers and Experts To Follow
• Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media
• Equilibrium: 10 Tips to Balance Creativity and Process in B2B Content Marketing
• How Influencers & Best Answer Content Help B2B Marketers Dominate in Search
• 5 Tips for Promoting B2B Content Co-Created with Influencers

And here are the previous B2B marketing influencer lists we've published:

• B2B Marketing Influencers to Follow in 2020
• B2B Marketing Influencers to Follow in 2019
• B2B Marketing Influencers to Follow in 2018
• B2B Marketing Influencers to Follow in 2017

Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the top-notch influencers on the list. Be sure to connect with TopRank Marketing CEO Lee Odden at the virtual #MPB2B conference,as he presents "The State of B2B Influencer Marketing" on Thursday, October 14 at 11:50 a.m. Eastern, and stay tuned for more B2B marketing industry coverage here on TopRank's Online Marketing Blog.

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B2B Marketing News: B2B Content Consumption Rises, LinkedIn’s Ticketed Events, New Google Spending Report, & Microsoft’s Zero-Party Data

B2B Purchasers Are Consuming More Content Before Buying 60 percent of B2B buyers find value in receiving relevant information throughout the purchasing journey, while half say that they are consuming more marketing content before making purchases than they did before 2020 — two of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost LinkedIn is testing a new, paid ticketed events service Comments Feed Microsoft-owned LinkedIn (client) has tested new paid event features hosted on the professional network's platform, which would expand on its events hub and other virtual event offerings, and TechCruch takes a look at how the addition may help event organizers. TechCrunch Amid Growing Reliance, How Will Marketers Enhance Their First-Party Data? Some 63 percent of advertisers say that growing marketing email lists from newsletters is a top choice when it comes to growing first-party data, while 60 percent see website and app visitation behavior and social media activity as the best ways to gather first-party information, according to newly-released survey data. MarketingCharts New Google Ads Budget Report Tracks Daily Campaign Spend Google has rolled out a selection of new visual monthly spending reports for Google Ads campaigns, highlighting daily and monthly budgeting spending, limits, and forecast data, the search giant recently announced. Search Engine Journal Microsoft Advertising Pushes Reliance On Zero-Party Data Microsoft is increasingly looking at the digital data that people willingly share online, with its latest Microsoft Advertising offering incorporating what it calls zero-party data, voluntarily shared information the firm makes use of for increased transparency and control, Microsoft recently announced. MediaPost Instagram ditches the IGTV brand, combines everything but Reels into an 'Instagram Video' format Facebook's Instagram has ended its IGTV brand, in a change that also brings a new video tab with more long form video options to the platform, allowing some video content up to an hour in length to be shared, the firm recently announced. TechCrunch Google search’s next phase: context is king Google's latest shift in its search engine evolution has come in the form of its Multitask Unified Model (MUM) update, the firm announced recently at its Search On event, and The Verge takes a look at how the update works to deliver more context-rich answers within search results. The Verge New Spotify campaign aims to prick up ears of advertisers With podcast advertising revenue expected to top $2.4 billion in the U.S. alone by 2025, Spotify has rolled out an initiative highlighting the power of deeply immersed listening audiences to bring more advertisers to its platform, Spotify recently announced. The Drum TikTok reached 1 billion monthly active users Short-form video creation firm TikTok has surpassed the one billion active monthly user milestone — a mark that the firm hopes will attract greater numbers of B2B brands, with the platform's top markets being the U.S., Europe, and Brazil, TikTok recently announced. https://techcrunch.com/2021/09/27/tiktok-reached-1-billion-monthly-active-users/ What Happens on the Internet Every Minute (2021 Version) [Infographic] What happens during each digital minute online in 2021 is the focus of the ninth-annual “Data Never Sleeps” report in infographic form, showing Internet population and social platform use growth and other insights of interest to digital marketers, Domo recently announced. Social Media Today ON THE LIGHTER SIDE: A lighthearted look at the “pain in the supply chain” by Marketoonist Tom Fishburne — Marketoonist They Said It at the ANA Brand Masters — ANA Workplace Hero Unmutes Microphone to Laugh — The Hard Times 9 Best Youtube Ads of 2021 and 2020 — HubSpot TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Webinar: How to Create Marketing Impact with Business Influencers — Digital Marketing Institute
• Lee Odden — How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing — MarketingProfs
• LinkedIn — What’s Trending: Excel at Both Halves of Content Marketing — LinkedIn (client)

Have you come across your own top B2B marketing news item from the past week of industry news? Please drop us a line in the comments below. Thanks for visiting and having a look at this week's TopRank Marketing B2B marketing news, and we hope that you'll return again next Friday for more of the week's most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

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The Shift To Web 3.0 And The Role Blockchain Plays

The Shift To Web 3.0 And The Role Blockchain Plays written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Clark

In this episode of the Duct Tape Marketing Podcast, I interview Brian Clark. Brian is a writer, traveler, and serial digital entrepreneur. He’s the founder of the pioneering content marketing website Copyblogger, the midlife personal growth newsletter Further, and Unemployable, an educational community that provides smart strategies for freelancers and entrepreneurs. He’s also co-founder of Digital Commerce Partners, a content marketing and SEO agency for digital business owners.

Key Takeaway:

Web 3.0 or the spatial web is the collection of applications that use emerging technologies such as blockchain, AI, augmented and virtual reality (AR/VR) as part of their core technology stack.

In this episode, I talk with Brian Clark, Founder of Copyblogger, about the shift we’re going through and how the web became very centralized around these tech giant platforms. We dive into how these kinds of technologies such as blockchain, cryptocurrencies, NFTs, and smart contracts allow us to de-centralize again.

Questions I ask Brian Clark:

• [1:41] You’ve been writing a lot lately about the transition we’re going through moving from web 2.0 to web 3.0, so I guess the first question – can you explain the shift?
• [4:17] What are some of the defining characteristics?
• [10:25] Can you make the connection between cryptocurrency or blockchain and why that is powering this web 3.0?
• [11:59] A lot of people are fighting the change or move towards cryptocurrency – do you see banks ever embracing it?
• [14:43] Can you talk a little bit about that idea of what our creator coins are, why now, how, and all of that good stuff?
• [17:25] Should I be looking at developing my own currency if I am a content creator with a community?
• [21:37] Can you talk a little about your coin called $MOVE?
• [23:10] Where can people find out more about the other things you’re working on outside of Copyblogger?

More About Mike Brian Clark:

• FutureFreedom.com
• Copyblogger.com

More About Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

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