Weekend Favs December 25

Weekend Favs December 25 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Website Grader –grade your website in seconds. Then learn how to improve it for free.
• BTW.SO – Marketing Tools – a curated list of 250 top marketing tools that marketers should be aware of
• Writers Resource –a comprehensive resource directory that has all the tools and platforms writers and marketers need.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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B2B Marketing News: Values-Driven Ads Gain Greater Trust, Podcast Engagement Rises, New Instagram Sharing Options, & Reddit’s IPO

People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the top drivers of advertising response rates, with value-oriented ads gaining 10 percent from 2015 rates, according to newly-released Nielsen trust survey data of interest to digital marketers. The Drum Reddit files to take the company public Following a 200 percent year-over-year increase in ad revenue during the second quarter of 2021, Reddit has filed to move ahead with an initial public offering (IPO), which could bolster the firm's social platform and 52M daily users, Reddit recently announced. The Verge Instagram Adds New Option to Embed User Profiles on Third-Party WebsItes Facebook's Instagram social networking platform has rolling out new embedded mini-Instagram profiles for use on other web properties, which could bring new cross-platform sharing opportunities to influencers and digital marketers, Instagram recently announced. Social Media Today What Are Advertisers’ Top Programmatic Priorities in the Coming Year? 40 percent of U.S. brand and agency programmatic ad buyers have said that increased viewability will be their top priority in the next year, with 37 percent listing increased consumer engagement and 36 percent noting supply path efficiencies, according to newly-released survey data. MarketingCharts Engagement With Podcasts Increases, Continues To Grow Podcast audience listeners are some five times more inclined to like content sponsored by brands when it comes in the podcast format, with listeners also noting that they're nearly four times more likely to like podcasts directly from brands, according to recently-released survey data. MediaPost [bctt tweet="“While marketers address personalization in their Account-Based Marketing strategies, Account-Based Podcasting is an additional level that advanced marketers are embracing.” — A. Lee Judge @ALeeJudge" username="toprank"] Well, TikTok has a Discord now Online communications portal Discord has seen growth that has attracted an increasing number of brands, now including short-form video creation firm TikTok, which recently launched its first public discussion server on the platform, TikTok recently announced. TechCrunch Mobile, Social, Digital Video Are Top Advertising Priorities For 2022 Mobile video and contextual targeting solutions are among the top 2022 media priorities, while 48 percent of U.S. digital media executives have said that in-stream digital audio and podcast ad formats will be a priority, according to newly-released survey data of interest to online marketers. MediaPost The Traits of B2B Firms With Exceptional Marketing and Sales Performance Engaging with relevance throughout the entire buyer journey and increased data investment are among the top traits of leading performers, according to new sales and marketing data research from Dun & Bradstreet. MarketingProfs Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever The U.S. advertising market’s rate of growth grew by 10.3 percent in November compared to the same month last year, with digital categories performing the best, while overall expansion has continued for nine consecutive months, according to newly-released index report data. MediaPost Visualizing Mobile Traffic Worldwide [Infographic] Some 49 percent of global mobile traffic consists of streaming video content, with 19 percent accounting for social media, and 13 percent web traffic, according to recently-released mobile traffic statistical report data. Social Media Today ON THE LIGHTER SIDE: A lighthearted look at the “ho, ho, holiday labor shortag” by Marketoonist Tom Fishburne — Marketoonist Interview with Santa, “C-Ho-Ho” of Old St. Nic Inc — Sitecore TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Key ingredients of a great content marketing strategy for 2022 — Oracle
• TopRank Marketing — 10 of the Best Influencer Marketing Resources for Marketers in 2022 — Shane Barker

Have you located your own top B2B marketing news for the week? Please drop us a line in the comments below. Thanks for joining us for this week's TopRank Marketing B2B marketing news, and we hope that you will return again next Friday for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Values-Driven Ads Gain Greater Trust, Podcast Engagement Rises, New Instagram Sharing Options, & Reddit’s IPO appeared first on B2B Marketing Blog - TopRank®.

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A Better Process For Finding The Best Talent

A Better Process For Finding The Best Talent written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Englin

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

Key Takeaway:

Finding the right talent is not an easy task to conquer. In fact, many people waste time hiring the wrong people or have a difficult time retaining the people they worked so hard to attract.

In this episode, I talk with the founder of Core Fit Hiring, Ryan Englin, about why people have such a difficult time attracting the right talent today and what you need to do to attract quality frontline workers who align with your company values — and how to get them to stay.

Questions I Ask Ryan Englin:

• [0:48] In the skilled worker and technician community, it’s been harder to fill positions – can you give me your take on that?
• [2:36] Is the trade industry itself going to have to make some fundamental changes or use better marketing to draw people to the industry again?
• [4:28] The best salespeople for getting more people in your organization are happy employees that are pumped about what they’re doing, but how do you bring that into a culture where that hasn’t existed?
• [5:39] People connect with stories far better than they connect with features – how do you extract stories in industries some of these industries to effectively help them draw employees?
• [7:12] If people are coming to you now and saying how do we attract and retain people, what is some of the advice that you’re giving people in this particular environment? people?
• [8:33] If there’s something about your company, your culture, or your team that isn’t attractive, how do you fix that?
• [9:17] If I’m listening to this show and I’m particularly trying to hire, or at least get my name in front of potential candidates, are you finding a channel that seems to be most effective for getting on people’s radars?
• [11:00] Do employers need to start lowering their expectations about skill and experience?
• [12:42] Would you be going to university situations or to vocational schools and trying to get involved at that early point?
• [14:09] What role are unions playing in this industry today?
• [15:51] With supply and demand being what it is, is there a pressure on wages right now that is really going to create some costing problems for contractors?
• [17:14] How big of a problem is poaching?
• [19:09] If people are interested in this topic and they hire skilled workers, where they can find out more about some of your work?

More About Ryan Englin:

• Core Fit Hiring

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

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Rethinking Our Relationship To Time

How To Know If Starting A High-Ticket Mastermind Is The Right Move

How To Know If Starting A High-Ticket Mastermind Is The Right Move written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Chris Williams how to know if starting a high-ticket mastermind is the right move.

The 3 main factors:

• Are you an expert in your field?
• Do you love giving to others?
• Do you communicate well?

Chris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:)

In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

More from Chris Williams:

• Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scaling your high-ticket mastermind. The best part about Group Coach Nation is that it’s broken down into 3 sections: Beginner, Advanced and Pro. Go to GroupCoachNation.com and find your resources, your community and your growth.

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by DashThis, a very simple-to-use and beautiful automated reporting tool for marketers and agencies. Gather all your data in one automated report with DashThis. They have more than 34 integrations and tons of time-saving features like pre-set report templates, cloning options, and automated email dispatches. See for yourself, with their offer of 10 free dashboards for 15 days. Sign up at dashthis.com.

 

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Happy Holidays & 2022 Wishes from the Team at TopRank Marketing

Positivity may not be what first comes to mind when B2B marketers the world over describe 2022, yet during this holiday season it's the positive energy, outlook, and attitudes from our team, clients, associates, family and friends that spring forth. Overcoming the world's continuing shared challenges with positivity has brought us closer together in new ways, even as most of us collaborate in creative remote and hybrid ways, and as we enter the holiday season all of us at TopRank Marketing bring you special wishes for health and happiness. We wish you and your family a joy-filled holiday season filled with warmth, laughter, and friends. We also wish you a happy 2022 that eases some of the greatest challenges we've all faced the past two years, and sees newfound levels of positivity in your professional and personal life. The trust our many new and long-time clients have continued to place in us during 2021 has allowed us to reach record levels of client retention, and for this we are very thankful. Our team has pulled together and we’ve added major new B2B technology industry, global telecommunications and IT firms as clients. We’ve also continued to expand and grow partnerships with existing clients such as LinkedIn, SAP, monday.com and many more. This unique year has reminded all of us just how important communities are — communities of clients, associates, influencers, executives, our fellow B2B marketers, as well as our local communities here in Minnesota — and we wish you all a joyous holiday season and a very happy new year ahead in 2022. We’re also continuing to grow and hiring in many roles. Take a look at our careers page for a full list.

TopRank Marketing Wishes You the Happiest of Holidays

We’re incredibly grateful for each other, our wonderful clients, subject matter experts, and friends we’ve worked and grown with this unique year. From our marketing family to yours, Happy Holidays!

The post Happy Holidays & 2022 Wishes from the Team at TopRank Marketing appeared first on B2B Marketing Blog - TopRank®.

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Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results

Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust. Here are a few examples of some of the biggest challenges today’s B2B marketers are facing:

• Finding ways to boost marketing efficiency: Marketers are often expected to achieve greater results with fewer resources, so finding ways to maximize efficiency is critical to achieve success within budgetary parameters.
• Increasing marketing impact: Marketers are expected to deliver a higher return on investment (ROI) on their marketing efforts.
• Improved experiences: Customers have higher expectations than ever before in a digital world, and those expectations will only continue to get higher. Marketers must fulfill those expectations by providing high caliber customer experiences.
• Being authentic: Customers also expect a certain level of authenticity, even in B2B interactions. Brands need to find ways to be more human in order to build increasing trust with their customers.

Using influencer marketing to overcome these challenges

One of the most effective ways to get past these substantial challenges is to invest in influence marketing. By collaborating with experts who already have earned the trust of your audience, you can develop high-quality content that improves the customer experience, helps position your brand as a thought leader, and in turn earns new levels of trust. Keep in mind that there is a big difference between who or what an influencer is in the B2B world versus the typical B2C world. Many people hear the word “influencer” and think of a celebrity or notable figure who has a paid partnership with a company to show off its products on social media. With B2C, this style of influencing relies heavily on tone, a sense of coolness and image, while also building a certain amount of trust — at least to an extent. B2B influencers need to be significantly proficient in their particular subject matter, and genuinely passionate about what they do as thought leaders. They should regularly publish or create content, whether it’s in the form of text, video, podcasts, or social content. They should already have an audience that pays attention to that content, and they should be well-versed in promoting the content they’ve collaborated on with you. Businesses can successfully turn subject matter experts to influencers for collaboration and integration with just about any kind of content, from thought leadership and lead generation to product launches, reviews, and more.

Studies show greater demand for, effects from influencer marketing

TopRank Marketing performed extensive research into B2B influencer marketing, which we published as part of our 2020 State of B2B Influencer Marketing Report. One of the primary insights was just how many brands said that they stood to gain from collaborating with influencers. According to our research, 63 percent of marketers believe they would achieve better results with an influencer marketing program. Another 74 percent of marketers said they agreed that influencer marketing improved the brand experience for customers and prospects. Ultimately, influencer marketing can impact the entire customer lifecycle. It can help attract new audiences and inspire advocacy, engage through greater authenticity and through the voice of the customer. It can also convert new customers thanks to the trust already built-in to the influencer, help retain leads, encourage community participation, and create greater incentive for customers to become brand advocates and refer others.

Learn more about implementing influencer marketing for your business

TopRank Marketing recently developed a comprehensive webinar that takes a deep dive into B2B influencer marketing. In the new webinar we go beyond the information outlined in this article to extensively discuss key issues such as the top ways influencer marketing can address the challenges B2B marketers will face in 2022, and an array of actionable tips on implementing an influencer strategy for your company. Want access to the free video webinar to start your B2B influencer marketing journey? You’ll find it all here.

The post Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results appeared first on B2B Marketing Blog - TopRank®.

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