Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web.
8 Ways Marketing Automation Can Improve Your ROI
Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet. And you should too. Why? Because a marketing automation system can massively improve your ROI if you implement it correctly. Let’s forget about the hype for a few minutes and focus on the facts. Did you know that marketing automation results in a 53% increase in lead generation and sales conversions? Or, that 79% of companies who have used marketing automation for 2+ years are top performers in their industries
Read the full story on CMS Critic.
6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.
Read the full story on Business 2 Community.
The Ultimate Marketing Automation statistics overview
The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics. Feel free to share these stats and use them how you like, a link back to this article is appreciated. These numbers will keep on changing, almost every day.
Read the full story on emailmonday.
Using Sales and Marketing Automation to Improve Your Bottomline
Regardless of industry, marketing and sales can take up a huge chunk of the operating budget. As the saying goes, “You have to spend money to make money.” While that may be true, using modern IT solutions can amplify and automate your marketing efforts while reducing cost.
Read the full story on Business.com.
These 3 Marketing Automation Mistakes Will Sink Your Business
A massive number of businesses are buying marketing automation software for the first time right now. With all the marketing automation success stories out there, it's understandable that business owners and CMOs might think that just buying the software will instantly lead to growth and profits.
The truth is that, if used poorly, software that helps you optimize marketing programs across email, web and mobile will deliver little value and can actually end up being disruptive to your business. To get the most out of the software, avoid making these three common automation mistakes.
Read the full story on Inc.
Marketing automation can be confusing and complicated. But it doesn't need to be. Download Marketing Automation Simplified to see what we mean.
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