SXSW: On The Bus or Off The Bus

Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure.

The only problem was when they would make a pit stop, invariably due to various cosmic circumstances, someone would wander off and not return when it was time to leave. After a few of these occurrences, Kesey famously said:

“You’re either on the bus or off the bus.”

Fast forward to the Age of Technology where the term bus grew to mean something else:

“In computer architecture, a bus is a communication system that transfers data between components inside a computer, or between computers.”

Are You Data-Driven?

Modern Marketers have reached the stage where they need to be on the bus in more ways than one. Disparate applications usually silo marketing data so that sharing across the platform and ecosystem becomes problematic. That’s where a marketing data management platform (DMP) comes into play. With data management and activation driving the bus, everyone rides together.

Don’t Guess. Know Your Customers.

What’s the real benefit of being data-driven? You take the guesswork out of targeting, nurturing, and display advertising. On your journey to Modern Marketing, you can’t get to success unless you let data do the driving. If you’re going to San Francisco going to South By Southwest (SXSW), you’re in luck. Attend our panel discussion called: Programmatic Advertising in the Age of CX.

• Rob Jayson, Chief Data Officer, ZenithOptimedia
• Chris Victory, VP of Strategic Partnerships and Business Development, MediaMath
• Christoher Drago, Director of Global Media, Hewlett Packard Enterprise
• Rebecca Kaykas-Wolff, Director of Product Marketing, Oracle Marketing Cloud

Your SXSW credential is an all-access pass to attend this informative panel discussion where we'll redefine programmatic, data, and measurement in the customer experience as expectations shift in consumer, technology, and brand relationships. Learn how to deliver more relevant experiences in the face of more disparate data and increasingly aggressive ROI goals.

Seating is limited, so arrive early. Registration does not guarantee seating at this panel discussion. Receive your #KnowYourPeeps VIP priority party admission card immediately following the session.

#KnowYourPeeps

Really knowing your customers starts by knowing your peeps: Modern Marketers. That’s why we’re sponsoring The Modern Marketing Party at SXSW. It’s the only place to be that night if you’re a marketer! Our party at Cedar Street Courtyard is in the heart of Austin’s Music Scene featuring The Spazmatics. 

The Modern Marketing Party at SXSW
Saturday, March 12, 2016
6:30 p.m. CT – 10:30 p.m. CT
Cedar Street Courtyard

If you can't make it to Austin for the panel, download the Informed Advertising Guide to understand how data can help inform your advertising.

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