Two Thirds of Marketers Cannot Measure Mobile

It's Friday Five time. This week's topic: Mobile Marketing. 

Study: Few Marketers Using Mobile Marketing Strategies

Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns was profitable, while a staggering 67% said they simply cannot measure it.

Read the full story on Media Post. 

How ad blocking will affect mobile marketing

Ad-blocking has been dominating headlines, most recently with the Interactive Advertising Bureau’s D.E.A.L., The New York Times’ ad blocking approach and at Mobile World Congress last month in Barcelona, Spain, where news broke about Israeli startup Shine partnering with Three Telecom to block mobile ads on its network.

Read the full story on Mobile Commerce Daily.

Report: Apple Pay moving to the mobile web, could give big boost to m-commerce

According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. One popular angle on this news is that the move will potentially cut into PayPal’s leadership position; however, the more important potential impact is the acceleration of mobile commerce more broadly.

Read the full story on Marketing Land.

What the Data Says About Your B2B Mobile Marketing

We’ve been hearing for the last few years about the growing importance of mobile. As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. And as consumers continued to become more comfortable with their phones and as phones grew to more computing-friendly sizes, mobile was supposed to become a big factor in B2B marketing as well.

Read the full story on Business2Community. 

Social Media Marketing Trends Point To Increased Mobile Marketing Campaigns To Meet Customer Needs

With five times as many mobile devices as computers, marketers have to adapt their marketing strategies, particularly their social media marketing strategies, to meet the demands of potential customers. Not only is it necessary to understand how to adapt advertising to be seen on mobile devices, but mobile apps add a new challenge as they offer a new way to stay in contact with potential customers and require an additional understanding in how to use the current technology.

Read the full story on Inquisitr. 

Download the Modern Marketing Essentials Guide to Mobile Marketing and get 5 quick tips on how to optimize your marketing campaigns for the mobile world.

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