Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today) What Influences Consumers to Purchase From Marketing Emails? A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs) The Rise of Influencer Marketing in B2B Technology B2B marketing has definitely shifted with new challenges when it comes to influencer marketing in enterprise technology. To better understand these shifts and get actionable solutions, 10 industry experts have weighed in about implementing and scaling influencer marketing. (Traackr) Click here for the Influence 2.0 study from today's video! See How You Stack Up With Inline Competitive Metrics Six new metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab in Bing Ads. You can also access these reports via the Bing Ads API. Advertisers can now see how their campaigns, Ad groups and keywords stack up against the competition. (Bing Ads Blog) Google to Stop Using Information in Gmail to Target Personalized Ads Google announced that the enterprise version of Gmail and the consumer version will more closely align later this year. Both enterprise and consumer versions of Gmail will not be used to target personalized ads. The ads shown will be based on a user’s settings, including the option to disable personalized ads altogether. (Search Engine Journal) New Ways to Protect Your Pinterest Account Pinterest is rolling out a two-factor authentication to everyone in the next few weeks to add security by requiring a verification code every time you log in. You can receive the code via text message, or for added security, download Twilio’s Authy app. If the two-factor authentication is enabled, it works across your entire account on all devices. (Pinterest Blog) Adobe Is Launching AI-Powered Voice Analytics Adobe is adding voice analytics to the Adobe Analytics Cloud which will help people better understand how media is consumed via voice-enabled devices. You can track voice usage by intent and add specific parameters and a brand can measure top-of-funnel metrics, as well as trends and patterns at scale over time. (AdWeek) Messenger Just Added More Fun to Your Video Chats Facebook Messenger has added new features to video chats. You can now use animated reactions, filters, masks and effects. You can also take pictures of your one-on-one and group video chats and share them with your friends. (Facebook Newsroom) What were your top digital marketing news stories this week? We'll be back next week with more top digital marketing news. For more news and expert insights, follow @toprank on Twitter!

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