During his keynote at Modern Customer Experience 2018, Des Cahill, Head CX Evangelist, stated that CX should stand for Continuous Experimentation. He encouraged 4,500 enthusiastic marketers, customer service, sales, and commerce professional us to try new strategies, to take risks, strive to be remarkable, and triumph through sheer determination.
Casey Neistat echoed Des, challenging us to “do what you can’t,” while best-selling author Cheryl Strayed inspired us to look past our fears and be brave. “Courage isn’t success,” she reminded us, “it’s doing what’s hard regardless of the outcome.”
CX professionals today face numerous challenges: the relentless rise of customer expectations, the accelerating pace of innovation, evolving regulations like GDPR, increase ROI, plus the constant pressure to raise the bar. Modern Customer Experience not only inspired attendees to become the heroes of their organization, but it armed each with the tools to do so.
If you missed Carolyne-Matseshe Crawford, VP of Fan Experience at Fanatics talk about how her company’s culture pervades the entire customer experience, or how Magen Hanrahan VP of Product Marketing at Kraft Heinz is obsessed with data driven marketing tactics, give them a watch. And don’t miss Comcast’s Executive VP, Chief Customer Experience Officer, Charlie Herrin, who wants to build proactive customer experience and dialogue into Comcast’s products themselves with artificial intelligence.
The Modern Customer Experience X Room showcased CX innovation, like augmented and virtual reality, artificial intelligence, and the Internet of Things. But it wasn’t all just mock-ups and demos, a Mack Truck, a Yamaha motorcycle, and an Elgin Street Sweeper were on display, showcasing how Oracle customers put innovation to use to create legendary customer experiences.
Attendees were able to let off some steam during morning yoga and group runs. They relived the 90s with Weezer during CX Fest, and our Canine Heroes from xxxxx were a highlight of everyone’s day.
But don’t just take it from us. Here’s what a few of our attendees had to say about the event.
“Modern Customer Experience gives me the ability to learn about new products on the horizon, discuss challenges, connect with other MCX participants, learn best practices and understand we’re not alone in our journey.” – Matt Adams, Sales Cloud Manager, ArcBest
“Modern Customer Experience really allows me to do my job more effectively. Without it, I don’t know where I would be! It’s the best conference of the year.” – Joshua Parker, Digital Marketing and Automation Manager, Rosetta Stone
We’re still soaking it all in. You can watch all the highlights from Modern Customer Experience keynotes on YouTube, and peruse the event’s photo slideshow. Don’t forget to share your images on social media, with #ModernCX and sign up for alerts when registration for Modern Customer Experience 2019 opens!
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