Welcome to On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.
This week’s featured expert is Pam Didner, tech marketing consultant and the author of the book Effective Sales Enablement. Pam is a digital marketing expert who helps B2B marketers accelerate their contribution to sales. In this episode, she shares some tips to leverage AI to enable sales.
According to Pam, there are three key steps to getting started with AI for sales enablement:
1. Make sure your data is clean
2. Start small. Try AI and machine learning to further segment your leads and identify the leads that have a higher propensity to buy.
3. Test, test, test! Use different model building or use different data sets to validate your assumption.
Many marketers find AI intimidating but is just another form of technology, says Pam. The fear comes from not knowing enough. Starting small is key!
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