B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data

Which Recommendation Types Do Consumers Find Most Compelling? “Based on your favorite” is the most impactful recommendation type, study data shows. MarketingCharts Google Expands Access to its Business Messaging Tools from Search and Maps. Expanded brand reach to customers via maps and search listings are among features in a new tool rollout.  Social Media Today COVID-19’s Impact on the B2B Industry. B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts. eMarketer Google to pay some publishers for content; others dubious. Alphabet’s Google on Thursday took a step towards resolving its spat with publishers, saying it would pay some media groups in Australia, Brazil and Germany for high-quality content and expects to do more deals, but others were skeptical.. Reuters Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales. Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online. MarTech Series Facebook Adds Custom Audience Creation Options Based on Shopping Activity. With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with increasing eCommerce activity. Social Media Today The Evolution of Sales and Marketing Alignment. Much has been said about the benefits of aligning sales and marketing teams, as well as the many challenges that organizations can face. A new report from InsideView looks into what’s stopping companies from taking key steps towards alignment. MarketingCharts Google Combining Search Console & Analytics Data Into One Report. Google is giving site owners advance notice of an upcoming beta test where data from two platforms is combined in a single report. Search Engine Journal

Facebook tests Forecast, an app for making predictions about world events, like COVID-19. Forecast, a new project from Facebook’s internal R&D group, NPE Team, is launching today to build a community around predictions. The iOS app will allow users to ask questions and then use in-app points to make predictions about what might happen in the future. TechCrunch

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — PIMtalk Episode 51: PIM, SEO, Content Marketing and B2B Influencers - inRiver PIMtalk Podcast
• Lee Odden — 10 More Marketing Tips on the Fly from the Pros - Oracle Modern Marketing Blog
• Lee Odden — The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed - Marketing Insider Group
• Lee Odden —Marketing Shifts for a Stronger Rebound – Thoughts from Our Virtual Summit Speakers - Stop the Sales Drop
• Lee Odden — 4 Channels To Help Increase Online Holiday Sales - Small Biz Trends

Have you found your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below. Thank you for taking the time to join us, and we hope you'll come back next Friday for another collection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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