Making Brands More Human

Making Brands More Human written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jacqueline Lieberman

In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

Questions I ask Jacqueline Lieberman:

• One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline?
• Some companies brand themselves in a way that has nothing to do with their product – like insurance companies for example. Is creating a brand personality an effective approach?
• How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control?
• What’s generally going on when a business calls in an outside brand strategist, what’s your process, and then what do you do to try to turn the ship?
• What role does internal politics play in bigger companies when it comes to branding?
• How often do you get the chance to go deeper than marketing?
• Do you have any examples where typical gaps happen and there’s no internal communication that is creating a bad experience?
• 2021 is still going to be a year where people are reeling from 2020. Is there a message of trends, behaviors, or things that people need to be aware of?

More About Jacqueline Lieberman:

• Learn more about Jacqueline’s company: BrandCrudo
• Jacqueline’s podcast: Uncooked

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