What is Duct Tape Marketing?

What is Duct Tape Marketing? written by John Jantsch read more at Duct Tape Marketing

More than anything Duct Tape Marketing is an idea that started with the belief that marketing is a system and in order to operate that system, there must be a very clear point of view about how to build a remarkable business.

I started my little marketing adventure over 30 years ago as a traditional marketing agency and soon found that I loved to help small business owners, but I just couldn’t do it with the model I saw everyone else struggling to use.

So I decided that what I needed, and ultimately what the world needed, was a turnkey system for installing marketing in a small business regardless of industry or size. It was an audacious idea at the time and it still is today.

What I believed is that there was a way to deliver marketing services where you could walk into a business and state – This is what I’m going to do, this is what you’re going to do, here are the results you expect, and here’s what it’s going to cost.

I named the belief that marketing is a system – Duct Tape Marketing – as a way to capture the metaphor of what marketing is like for many small business owners.

I took that simple idea and belief and created what has become known in some circles as one of the most respected small business marketing brands in the world

Today Duct Tape Marketing is a publisher – we produce practical content in the form of a highly read blog, a long-running podcast, weekly email newsletter, and columns for organizations such as American Express Open Forum, Verizon, and Dun & Bradstreet.

We have published six best-selling books, including Duct Tape Marketing and The Referral Engine, and The Self-Reliant Entrepreneur, and will release a seventh, The Ultimate Marketing Engine, in fall 2021.

Duct Tape Marketing is a brand partner – We are often called upon to produce sponsored content, syndicated and cobranded eBooks, training, channel marketing programs, and consulting – for brands such as HP, Dell, UPS, FedEx Office, Sage Software, and Microsoft.

We bring the message of marketing as a system to tens of thousands of small business owners and marketers around the world through keynote speeches, seminars, and workshops for associations, trade groups, customer groups, chambers of commerce, and in numerous conferences related to small business and marketing each year.

Our commentary is frequently sourced by publications such as CNNMoney, The New York Times, BusinessWeek, and The Wall Street Journal as well as industry publications.

Duct Tape Marketing is a small business marketing system that takes the form of an online training program including video lessons, workbooks, forms, examples, and resources packaged to help businesses build marketing action plans to elevate their business.

Duct Tape Marketing is a network of independent marketing consultants that choose to license the Duct Tape Marketing methodology as a framework for building a marketing consulting practice. This select group works with small to mid-sized businesses around the world installing the Duct Tape Marketing system.

Ultimately helping small business owners realize the full potential of what their business can offer is how our higher purpose is served, it’s why we do so much of what we do and it’s our hope that you find a way to access our content, our community and perhaps even our mission as your business grows and evolves.

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