B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what's possible or how to solve a problem as being the biggest influence — two of several statistics of interest to B2B marketers in recently-released survey data. MarketingCharts U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019 March saw the U.S. ad market grow nearly 25 percent since the same time last year, and even managed to increase 7.2 percent from pre-pandemic March 2019 levels, according to newly-released Standard Media Index (SMI) data. MediaPost Zoom launches Immersive View to unify participants in the same virtual room Zoom has announced that up to 25 people can virtually co-occupy shared environments using a recently-launched feature, in a move aimed at expanding the video conferencing firm's traditional participant presentation format of individual square streams. VentureBeat Study Finds Independent Agencies Make Strong Comeback In Q1 64 percent of independent agencies had increased first quarter revenue year-over-year, while 75 percent said that they expect remote working options to endure into post-pandemic routines — two of several findings in recently-released survey data. MediaPost LinkedIn Announces 'LinkedIn Learning Hub' to Provide More Comprehensive Skills Development Pathways Microsoft-owned LinkedIn (client) has announced that its forthcoming learning experience platform (LXP) will offer a variety of new community-based learning and other skill-boosting features of interest to digital marketers. Social Media Today IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets Some 61 percent of U.S. advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021 — sharpy higher than the 22 percent who expressed the same levels of confidence in November of last year, according to newly-released survey data. MediaPost Reddit unveils its Clubhouse clone, Reddit Talk Social news aggregator and discussion platform Reddit has launched Reddit Talk — its flavor of the audio-call-based communication app format popularized by Clubhouse, which Reddit has made available for both iOS and Android devices, the firm recently announced. TechCrunch Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads Facebook has announced testing of new in-stream ads with a variety of topic-based targeting features, utilizing machine learning to offer what the social media giant expects to be increased response rates. Social Media Today Microsoft Advertising Unleashes Ad Units And The Ability To Import Facebook Campaigns. What Else Is New? Digital advertisers can use a new feature being tested by Microsoft to more easily bring campaigns from Facebook Ads into Microsoft Advertising, and the firm also released an array of new ad formats including video ads for search results, Microsoft recently announced. AdExchanger Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets Paid branded content and influencer marketing have accounted for 20 percent of 2021 digital advertising budgets, while influence marketing was seen as the second most important digital ad option for 2021, according to recently-released survey data. MediaPost ON THE LIGHTER SIDE: A lighthearted look at “the state of digital advertising” by Marketoonist Tom Fishburne — Marketoonist How Pixar Uses Hyper-Colors to Hack Your Brain — Wired TOPRANK MARKETING & CLIENTS IN THE NEWS:

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