B2B Marketers on the Move: 2022 Brings New Opportunities

The B2B marketing landscape consists of swift changes, with growth often happening at a speedy pace that can sometimes be difficult to fully appreciate. For over 20 years TopRank Marketing has been honored to help some of the world's top B2B marketers and brands elevate and go beyond merely being competitive, to standing out from the crowd with a variety of creative and award-winning successes. In this spirit we regularly like to take a moment to congratulate and honor business marketers, thought leaders, industry influencers and our own team members who have recently advanced in their careers. When B2B marketers take on new roles in leadership, it's only natural to seek out trusted resources to help them hit the ground running, and TopRank Marketing is happy to have been a go-to B2B content and influencer marketing agency for a powerful array of marketers in new leadership roles. We're also always seeking out B2B technology industry influencers advancing in their careers to partner with on unique content collaborations. We'd like to extend big congratulations to our B2B technology industry partners, clients, associates, friends and teammates in this third edition of B2B Marketers on the Move.

Celebrating 2022 B2B Marketers on the Move

Tequia Burt has taken a new position as editor in chief, LinkedIn Marketing Solutions Blog at LinkedIn*.

"Be brave. Much of the time, we are afraid to bring our authentic and true selves to work, but in order to be an authentic storyteller and marketer who connects with audiences, you can't be fake."

Tequia's keen B2B content marketing insight led her to be featured on our annual list of top B2B content marketing influencers, in "Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021." Rebecca Stone has taken a new position as senior vice president of customer solutions marketing at Cisco. Marcus Tober has taken a new position as head of enterprise solutions at Semrush.

“SEO takes time and patience, and engagement from multiple departments in companies. SEO should be a focus, because when demand rises and advertising costs increase again, starting SEO is too late,”

Marcus' search marketing insight was featured in our look at pandemic search engine optimization (SEO) tips, "Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms." Elizabeth Williams has been promoted to director of new business and client accounts at TopRank Marketing.

“The marvelous impact we can make for our clients — for their businesses and for them as marketers and humans — is what keeps me inspired.”

Danny Nail has taken a new position as director, global ABM COE leader, at Salesforce.

“You have to let go of templatized, old ideas. You have to break free of thinking about things the way we’ve always thought about them, and start really digging into how you can change what you’re doing and make it more efficient, more effective, but be creative about that.”

Danny sat down with our own senior content marketing manager Joshua Nite for our ongoing multiple-season Break Free B2B Marketing video and podcast series to speak about account-based-marketing (ABM) on a global scale in, Break Free B2B Marketing: Danny Nail of SAP on Creating a Global ABM Platform. Debbie Friez has been promoted to influencer marketing manager at TopRank Marketing.

“I am thankful for almost 7 years of working with the amazing, smart, talented team at TopRank Marketing. Every day I look forward to new challenges and exciting experiences. The best part of my job is learning from the many thought leaders some will call influencers. I truly treasure the relationships I’ve built with so many great minds.”

Brian Hood has been promoted to vice president, digital product management and marketing technology, at Thomson Reuters. Jennifer Leggio has taken a new position as chief marketing officer at Netography.

"I often joke that people don't find marketing; that it finds us. It's a career path for creative empaths who also live and die by the stories that data tells us. These things make us brilliant and impactful, but also make us vulnerable. My greatest advice to B2B marketing up-and-comers is to stay strong and fearless when working with people who don't get us or our craft — because very few do — and keep your eye on the outcomes. There is no greater joy than seeing that final campaign, design, or story win, so never stop pushing for them."

Jennifer has been featured as one of the most influential women in B2B marketing on several of our annual industry lists, including "50 Influential Women in B2B Marketing Who Rocked in 2020." Jane Bartel has been promoted to director of content and search at TopRank Marketing.

“One of my favorite things about good B2B content marketing is that it’s so focused on adding value for the audience More than in the B2C space, B2B content marketers are asking themselves, ‘is the content I’m producing going to help the person consuming it solve a problem?’”

Elizabeth Dieckman has been promoted to director of product marketing at LinkedIn*. Adolfo Alvarado has taken a new position as SEO strategist at TopRank Marketing. Amber Naslund has been promoted to senior manager, marketing solutions, at LinkedIn*.

“Never be afraid to explore paths you hadn’t considered before. Sometimes the most exciting opportunities are the ones that are most unexpected, don’t look like a ladder climb, and weren’t necessarily in your plan. And that feeling of imposter syndrome? It’s really just a sign you’re stepping outside your comfort zone. Say yes to the exploratory call, be courageous, and recognize that the most powerful words in your career journey can be what if?”

Amber has been featured on our most recent annual list of the top 50 B2B marketing influencers, and shared the digital stage with our CEO Lee Odden on an episode of LinkedIn’s Live with Marketers Home Edition, focusing on "The Business of Executive Thought Leadership." Mia Umanos has been promoted to chief executive officer at Clickvoyant. Alexander White has taken a new position as social media and influencer marketing coordinator at TopRank Marketing. Jason Miller has taken a new position as marketing director at CreativeX.

"As a marketer, the best advice I’ve ever been given is to focus on your soft skills. There are a lot of savvy marketers who all know how to do the same things; the differentiator is how you excel at creativity, problem-solving, and communication. Master these skills, and you will not only stand out, but you will also be on the path to becoming a strong marketing leader. I learned this the hard way and paid the price by losing opportunities early on in my career. Map these skills out immediately, double down, and get to work."

Jason was among those featured on our most recent annual list of the top B2B marketing influencers, in "50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022," and on our look at "LinkedIn’s List of 24 B2B Marketers You Need to Know." Amy Otis has taken a new position as account manager at TopRank Marketing. Keith Guse has taken a new position as associate director, social media, at Merck. Nick Nelson has been promoted to senior content marketing manager at TopRank Marketing.

"What I’ve found at TopRank Marketing is an accommodating environment, meaningful work, amazing colleagues, clear avenues for growth, and a real sense of pride."

Christina Stelene has been promoted to director of demand generation and digital sales, training and adoption Americas, at SAP. Danielle Motley has taken a new position as account manager at TopRank Marketing. Waynette Tubbs has taken a new position as director of content marketing at Oracle.

“Make your customer the hero. Tell your customers' stories about how they solve problems using your product.”

Waynette was featured on our look at some of the inspirational content that leading marketing industry professionals have crafted, in "10 Inspiring Expert Quotes That Honor Timeless Content Marketing Best Practices." Harry Mackin has taken a new position as content strategist at TopRank Marketing. Anna Griffin has taken a new position as chief marketing officer at Intercom. Kay Stone has taken a new position as director of social media and influencer marketing at TopRank Marketing. Mark Barrera has been promoted to vice president of audience and content acquisition at TrustRadius.

"Always look at ways to bring value to a business beyond tasks that may be tied to your current role. This allows you to take on more and show that your worth is beyond what it's currently being used for."

Steve Lewis has taken a new position as social media manager at TopRank Marketing. Virginia Brailey has taken a new position as chief executive officer at Xemoto.

"As much as I love marketing and technology, there is nothing better than bringing people with diverse strengths together and building a strong team. If you really want to exceed in the marketplace you need to first succeed in the workplace."

Sam Kirchoff has taken a new position as internal marketing manager at TopRank Marketing.

"I like working at TopRank because it's one of the only agencies I've worked at where I felt welcomed as the person I was, not the person they wanted me to be. I've worked here twice: once at the very beginning of my career and now, ten years later, as someone with more experience. Both times I've made professional and personal connections that have made a real difference in my life. It's an easy place to feel passion and care for your clients and coworkers because that same energy is reflected all around you. It's an easy place to be."

Brooke Osmundson has taken a new position as lead of digital marketing at Smith Micro Software, Inc. Theresa Dorsey Meis has taken a new position as content strategist at TopRank Marketing. Sarah McLaughlin has been promoted to vice president of marketing at R3 IoT Limited.

“You can achieve any ambition during your marketing career. Don’t underestimate your potential, ability, or worth. I went from high school dropout, to single parent, to VP Marketing with four beautiful daughters. Set yourself goals. Invest in your personal growth. And don’t settle. When looking for your next career move, choose a role, company, or industry outside your current comfort zone. You will grow enormously, both personally and professionally.”

Sara Varni has taken a new position as chief marketing officer at Attentive. Art Allen has taken a new position as content strategist at TopRank Marketing. Abby Johnson has been promoted to director of communications at Gray.

"Having a career in marketing isn’t for the faint of heart. It takes hard work, passion, commitment, continuous learning, creativity, and a touch of obsessive-compulsive behavior. But that’s what makes marketers special. Effective marketers today understand this complex, ever-evolving environment and turn challenges into opportunities. At its core, marketing is about creating experiences. We, as marketers, have the power to make these positive or negative. This perspective continues to inspire me."

Abby has been featured in an installment of our annual list of women who rock social media, a tradition that we've continued each year, including our most recently look at "25 Women of Color Who Rocked B2B Marketing in 2021."

Thanks To These Top Leaders For Helping Elevate the B2B Marketing Industry

Thanks to all of the talented B2B marketing professionals here who have recently been promoted or taken new industry positions. We're certain that you'll elevate and reach new heights when it comes to the performance you'll deliver in your new roles. You can find our previous edition of "Saluting B2B Marketers on the Move" here. If you're looking for a change of your own, be sure to check out our list of current job openings at TopRank Marketing on our careers page. *LinkedIn and SAP are TopRank Marketing clients.

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