B2B Marketers on the Move: Springing Forward With Fresh Leadership Opportunities

The B2B marketing landscape consists of rapid-fire changes, accompanies by growth that often happens so fast that it can sometimes be difficult to fully appreciate. For more than 20 years TopRank Marketing has been honored to help a wide array of the world's top B2B marketers and brands elevate and go beyond merely being competitive, to standing out from the crowd with a variety of creative, award-winning successes. In this spirit, we regularly take the time to congratulate and honor business marketers, thought leaders, industry influencers as well as our own talented team members who have recently advanced in their careers. When B2B marketers take on new roles in leadership, a natural move is to seek out trusted resources to help professionals in new positions hit the ground running, and TopRank Marketing is happy to have been a go-to B2B content and influencer marketing agency for so many great marketers in new leadership roles. We're also always seeking out B2B technology industry influencers advancing in their careers to partner with on unique content collaborations. We'd like to extend hefty congratulations to our B2B technology industry partners, clients, associates, friends and teammates in this fourth edition of B2B Marketers on the Move.

Springing Forward With B2B Marketers on the Move

Gail Moody-Byrd has taken a new position as vice president, marketing, LinkedIn Sales Solutions, at LinkedIn*. Gail was featured in our recent "How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands."

The most effective, highest converting product content you can create to share with prospects are verbatims from existing customers. Find ways to bring your customers together, in conversation, discussing common challenges and how they are tackling them. Their solutions will inevitably include mentions of your products, but instead of sounding like Marketing-speak, your product benefits will be voiced in the authentic language used by practitioners, establishing the trusted relationship so critical in B2B sales.

Claire Luinstra has been promoted to account director at TopRank Marketing.

For advancing your career, it’s really key to have a clear vision about where you want to go.  You’ll win at what you focus on.

Nadine Dietz has taken a new position as executive vice president at 24 Seven Talent & GM of Marketers That Matter. Nadine was featured in our "10 Years of Women Who Rock in Marketing – CMO Edition 2019," and "20 Podcasts To Elevate Your B2B Marketing." Cecilia Marshall, MSc. has taken a new position as office of LAC marketing and strategic programs - senior director, influencer program, Women Forward Program at SAP*. Heike Young has taken a new position as senior director of video marketing at Salesforce.

My favorite thing about content marketing has always been innovation centered on our audience — finding little pockets of open space where creativity and experimentation can thrive. So when I heard our brand team was placing a bigger focus on video within our broader content strategy, I was all ears!

Amy Higgins has taken a new position as senior director of content strategy at Twilio. Amy is a TopRank alumni, and was featured in our "Top B2B Marketers Share their Content Marketing Predictions for 2021."

I commit to helping raise women up in the workforce by having open and honest conversations about how we show up, how others view us, and how we are compensated.

Jada Balster has been promoted to director of customer and campaign marketing at Adobe.

Future-facing marketing leaders will ensure their team is trained to acquire new skill sets to ensure they can continue to make a positive contribution, while technology improves productivity without increasing headcount.

Carla Fitzgerald has taken a new position as chief marketing officer at BigBear.ai.

In my experience, leaders lead regardless of their title or place on the org chart. They illuminate, challenge, solve, communicate, persuade, and motivate…and in doing so, earn the recognition (and title) they deserve, even when title isn’t important.

Paul Wilson has taken a new position as vice president of marketing operations and technology at OneTrust.

For marketing operations the importance of trust to the digital experience is more critical than ever.

Rachel Miller has taken a new position as founder and CEO at Swayd Company. Rachel is a TopRank alumni.

It’s important to be self aware and know when you need to slow down and when you can speed up.

Heather Garcia-Meza has taken a new position as global digital and video programs COE lead at Gigamon. Heather is a TopRank alumni. Travis Flak has been promoted to director of marketing at Capillary North America. Travis is a TopRank alumni. Travis Hawley has been promoted to director of media at BlueVoyant.

Culture is in my opinion one of the most important priorities of any organization because it’s the blood that supplies productivity and creativity.

Amanda Gebhard has been promoted to senior social media communications manager at Boston Scientific. Amanda was featured in our "13 Top B2B Social Media Marketing Trends & Predictions for 2020."

Diverse perspectives make the workplace better.

Julie Niesen has taken a new position as marketing content manager at Cisco. Julie was featured in our "50 Influential Women in Digital Marketing: North Stars & Rising Stars 2016." Bronwyn Lait has been promoted to director of EMEA field marketing at Twilio.

There is power in listening and learning from the diverse experiences of our colleagues. Change takes time, but we all have a role to play in facilitating it.

Tom Gallus has taken a new position as senior art director at Mayo Clinic. Tom is a TopRank alumni.

This is one of those times where an unexpected journey created a new and extraordinary pathway.

Paramita Bhattacharya has taken a new position as chief marketing officer at Storyblocks.

Seize the opportunity and continue with conviction and passion. Defend against biases and blaze your own trail. And when you are a woman in a leadership position, then champion for other women in every possible way you can.

Reda Abroute has been promoted to director of digital and social media India, Turkey, Middle East and Africa at Accor. Victoria Shepherd has taken a new position as vice president of marketing at Insurety Capital.

There’s nothing better than being able to focus on the area of work you’re strong in.

Jono Alderson has been promoted to head of SEO at Yoast BV. Jono was featured in our "Marketing During a Pandemic: Stop Pushing and Start Pulling with SEO."

We need to think about content from a human perspective. We need to consider if we’re producing genuinely ‘high-quality’ content, written by and for real people with opinions and expertise, designed to help to solve real problems.

Tameka Kee has taken a new position as director of marketing and communications at Black Innovation Alliance.

As our lives increasingly shift toward being more digital and virtual, the currencies, business models and laws around content must continue to evolve.

Lindsay Lyons has taken a new position as vice president, acquisition marketing channels at SAP*.

Changing the status quo takes 2x the energy required to keep current momentum. But here's the thing... The world needs challengers. The world needs naysayers.

Corinne Sklar has been promoted to vice president of marketing, IBM Consulting at IBM. Corrine was featured in our "50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022."

Business transformation is about human transformation - its our lives and how we experience the world. We all need to embrace a new era that's open and ethically responsible - impact is so much more than the technology itself. We need to build trust more than ever.

Jennifer Gutman has been promoted to director of customer experience marketing at Oktopost.

Marketing is about reaching people. At the right time. And in my opinion, helping people do their jobs better. The actual driving force behind every B2B social media success story is people.

Zach Doty has taken a new position as director, online marketing at AT&T.

If you care for and take care of your team, they will take care of [Priority X] and they’ll take care of you! Resist the temptation to attain a leadership position for glory, status, advancement, or pay. Be a servant leader known for taking care of those around you.

Stephanie Thum has taken a new position as global executive communications, executive communications to the chief people and operating officer at SAP*. Stephanie has been featured in our "How B2B Marketing Influencers Are Finding Success On New Social Channels."

Trust is the most important ingredient for creating an organization that thrives. However, virtual and remote teams are here to stay. Leaders and team members must learn how to understand, build, and sustain trust in new ways.

Tac Anderson has taken a new position as vice president of US marketing at Sendle. Rebecca Selby has taken a new position as vice president of corporate marketing at Guidewire Software. David Armano has taken a new position as senior director, CX strategy at Soul Machines.

Just like with workspaces there isn’t a catch-all solution for diversity, equity, and inclusion. The most important thing you can do, as an employer, is be open to understanding what motivates and demotivates your employees rather than pushing one collective solution for all.

Jen Holtvluewer has taken a new position as chief marketing officer at 3Gtms, LLC. Jen was featured in our "Inside Influence 5: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing."

When people see your brand is being mentioned by an influencer, it gives them that double-take that validates you more in the market.

Thanks To These Top Leaders For Helping Elevate the B2B Marketing Industry

We extend thanks to all of the talented B2B marketing professionals we've featured here who have recently been promoted or taken new industry positions. We're certain that you'll elevate and reach new heights when it comes to the performance you'll deliver in your exciting new roles. You can find our previous edition of "Saluting B2B Marketers on the Move" here. If you're looking for a new change of your own, be sure to check out our own list of current job openings at TopRank Marketing on our careers page. *LinkedIn and SAP are TopRank Marketing clients.

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