B2B Marketing News: Collaboration’s Rising Importance In Marketing, LinkedIn’s New Remote Work Data, & TikTok Expands Social Publishing Tools

LinkedIn Shares New Insights into the Rise of Remote Job Postings [Infographic] Microsoft-owned LinkedIn has released new remote job posting data showing that the technology, information, and media industry tops the list of sectors with the largest share of remote jobs, emcompassing a 41.2 percent share of all remote jobs, according to recently-released workforce report findings. Social Media Today Report: Diverse Ads Can Contribute More To Market Share Growth For Brands Advertisements that featured a diverse array of people combined with memorable storytelling elements performed better than the average ad in the U.S., and helped brands achieve stronger bottom line results — two of several findings of interest to B2B marketers contained in newly-released diversity in advertising survey data. MediaPost [bctt tweet="“Life’s so much richer when we welcome diversity and build strong, inclusive communities where we all can connect and belong — and are free to be you and me.” — Anne Chow @TheAnneChow" username="toprank"] Twitter Adds New Option to Pin Tweets Within Communities Twitter has rolled out a new option that will allow marketers using the Twitter Community feature to pin a tweet to a community's timeline — a change aimed at bringing more enduring engagement opportunities on the platform, Twitter recently announced. Social Media Today Facebook is set to lose users in US for the first time By 2023 fewer than 15 percent of Meta-owner Facebook's users will be among the under-25 age group demographic, and the overall number of users on the social platform is forecast to drop by 1.4 million in 2022, representing a 0.8 percent decrease, according to newly-released forecast data. eMarketer Meta Announces the Next Step in its Metaverse Transition Facebook and Instagram parent firm Meta will retire its NASDAQ stock exchange ticker symbol "FB" and begin using "META," as the organization continues its rebranding transition and puts more of its weight behind the forthcoming metaverse elements it has planned, Meta recently announced. Social Media Today The State of Marketing Operations Talent: 2022 [Report] There has been a 228 percent rise in the number of companies utilizing marketing automation software since 2016, accompanied by a 66 percent increase in the size of the average marketing operations team since 2020 — two of numerous statistics of interest to B2B marketers contained in newly-released marketing operations talent report data. Demandbase Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools Hootsuite, Sprout Social, Sprinklr and six additional popular social media publishing tools have been giving the ability to work alongside TikTok for publishing social posts, in a shift that brings TikTok within easier reach of B2B organizations that make use the social publishing tools, TikTok recently announced. Social Media Today Podcast Listeners Plan Major Purchases 44 percent of podcast listeners have said that they plan to purchase new office or home technology within the next 12 months, with some 17 percent noting that they expect to buy at least one financial product during the next year — two of several statistics of interest to digital marketers contained in newly-released porcast analysis data from Nielsen. MarketingCharts Snapchat Adds 'Shared Stories' to Fuel Collaborative Content Snapchat has launched a new feature that allows users to more easily co-create content on the social platform, with the rollout of a collaborative Shared Story option, offering marketers and influencers alike potential increased exposure opportunities, Snapchat recently announced. Social Media Today Alignment is Key to Agile Marketing Strategies A leading 63 percent of marketers have said that collaboration and alignment was a key piece of an agile marketing strategy within their organization, with some 54 percent having pointed to project management and communication tools, and 50 percent noting data as a key agile marketing component, according to newly-released survey data. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “how to do strategic planning” by Marketoonist Tom Fishburne — Marketoonist 1.1 quintillion operations per second: US has world’s fastest supercomputer — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Semrush’s Top 100 Influencers in Content Marketing [2022] — Semrush
• Lane R. Ellis — Deadlines, the Metaverse for marketing, and budget templates — Cronycle

Have you come across your own top B2B marketing news for the week? If so, please don't hesitate to let us know in the comments below. Thanks for joining us for this week's TopRank Marketing B2B marketing news, and please tune in again next Friday for another array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

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