Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data

5 Major Takeaways From This Year's ANA B-to-B Marketing Virtual Conference B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity — two of several findings of interest to B2B marketers contained in newly-published insight from a recent Association of National Advertisers (ANA) event which featured marketers from LinkedIn (client) and other B2B organizations. Adweek Marketers Are Adjusting Their Brand vs. Performance Budgets Amid Economic Woes 63 percent of marketers have said that the economic recession has had an impact on consumer concerns that will affect their 2023 marketing strategies, with 33 percent pinpointing diversity, equity and inclusion (DEI) along with social justice issues, according to recently-released survey data. MarketingCharts [bctt tweet="“In 2023, it is high time for B2B influencer marketing to become less of a gray area and embraced more as a solid strategy. Part of this will be the development of job titles that include 'influencer marketing' in them.” — @JustinLevy" username="toprank"] Google Analytics 4 Rolling Out Built-In Landing Page Report Search giant Google has begun rolling out a new set of features for the latest version of its Google Analytics data analysis system, with the biggest addition being an array of new reports centered around website landing page performance, Google recently announced. Search Engine Journal Research: Consumers Value Fate in Marketing Narratives Marketers who tap into a product or service's component pieces to uncover and build an intriguing story of discovery may find unexpected value, according to newly-published research, with initial findings released by the Harvard Business Review. Harvard Business Review HubSpot’s November releases: A manager’s guide Meta-owned global messaging platform WhatsApp integration and more efficient data collection are among an array of new features added to HubSpot, joining a new email approval process and updates to HubSpot’s Campaigns 2.0 features, HubSpot recently announced. MarTech Publishers, Ad Buyers Face Big Challenges In 2023: Study 54 percent of digital media experts who utilize programmatic advertising have said that digital audio will be a top priority in 2023, with 50 percent pinpointing digital video, 48 percent social media, and 47 percent noting mobile — some of the findings of interest to B2B marketers contained in newly-published survey data. MediaPost Infographic Design Trends for 2023 [Infographic] Personalized data, bright palettes, animated elements, and nostalgic visuals are three infographic ingredients that are poised to see greater implementation in 2023, according to recently-released infographic trend data, which has also predicted more visual representation of data as art. Social Media Today The Most Important Tech and Societal Trends for Marketers in 2023 [WARC Report] 31 percent of marketers have said that they expect an increased investment in brand marketing over the next year — up from 23 percent in 2021, while 46 percent expected increased investment in performance marketing, up from 41 percent in 2021, according to newly-published global marketing forecast data. MarketingProfs New Instagram Templates: Create Year-In-Review Highlight Reels Meta-owned Instagram has begun rolling out a new year-end feature that allows marketers to create narrated best-of highlights in the platform's Reels short video format, Instagram recently announced. Search Engine Journal These Advertising Channels Look Set for Growth in 2023 Paid search advertisement spending is expected to rise 14.4 percent in 2023, with digital video and social media ad spend each expected to rise by 6.5 percent — two of several statistics of interest to digital marketers contained in newly-published forecast data. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “how to do strategic planning” by Marketoonist Tom Fishburne — Marketoonist Christmas Break Nowhere Near Enough Time to Fix All of Parent’s Tech Issues — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) — Thinkers360
• LinkedIn Marketing Solutions — Maersk’s Anne With Damgaard on how B2B marketing can be innovative and creative — The Drum

Have you found your own B2B marketing news item for the week that we haven't yet mentioned? If so, please don't hesitate to drop us a line in the comments below. Thanks for taking the time to join us this week for the Elevate B2B Marketing News, and we hope you'll return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

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