As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so quickly they can be difficult to fully appreciate.
For over 22 years, TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.
Throughout 2023 we’ve focused on elevating through intelligence, relevance, and the kinds of human touches that set brand messaging apart from the increasing reach of those touched solely by AI. In this spirit, over the past several years now we have regularly taken the time to honor and congratulate B2B marketing leaders who have recently seen career advancement.
B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. As we push towards 2024, we continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations.
We extend our heartfelt soon-to-be autumn congratulations to each of the B2B marketing leaders featured in this eleventh edition of B2B Marketers on the Move, and extend our thanks for those who have shared insightful B2B marketing career advice.
B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership
Alennah Curran has been promoted to Enterprise Brand Creative Leader, Health Care Business Group, at 3M.
Balance advocating for your career aspirations and staying open to unexpected opportunities. Many of my best job experiences happened organically — and weren’t things I would have sought out myself. When you release yourself from a specific ‘career path,’ you invite the unknown to be full of positive possibilities.”
Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*.
I’ve found that finding a balance between having a sense of urgency and patience is paramount for career growth. A sense of urgency is critical to excel in your day to day that is in service to your team, your partners, your clients, etc. Patience is about gaining perspective, leveraging experience and relationships to compound your value and planting seeds in areas where you want to grow.”
Brooke Osmundson has been promoted to Director of Growth Marketing at Smith Micro Software, Inc.
B2B marketing notoriously gets a bad rap for being ‘boring’. It’s only boring if you allow it to be! Don’t be afraid to get creative and lean into the unknown. Whether you’re in a small B2B niche or large enterprise, you’ll walk out with advanced critical thinking skills, the ability to ask and answer ‘why’ like nobody’s business, and master the craft of tailoring your marketing message to a working team all the way to the c-suites.”
Hal Werner has taken a new position as Senior Manager, Digital Optimization, at BMC Software.
Expectations are everything. Make them as clear as possible with everyone — vendors, bosses, employees, executives. It’s frequently the difference between viewing a person or initiative as a failure vs a top performer. Don’t let success hinge on unspoken assumptions.”
Hal has been featured in our “Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics,” “Livestream Marketing: 5 B2B Brands Elevating With LinkedIn Live,” and “10 Ways Trust Creates Standout B2B Marketing Experiences,” among others.
Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics.
Never stop learning. With GenAI and other technologies, it’s important to stay on top of the trends, learn from the professionals, and know what technology to use and how to best use it. Also, always be kind.”
Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo.
Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo.
It can often feel like we’re all being asked to build, ship, publish, or launch the next great program, experience or campaign to attract more demand. But before you dive into worrying about creating and capturing demand, take a look at if you’re even converting the existing demand you have. One of the first things I see having a huge impact in the first 30-60 days is a deep dive into the marketing to sales hand-off and finding all of the little pain points, opportunities, and technical snags that might make your conversion even just 1% better. Go a step further and talk to your customers, sit in on some sales calls, dissect everything you can down-funnel. And THEN you can go build your brilliant demand campaigns.”
Joseph Kingsbury has been promoted to Global Chair, Edelman Business Marketing, at Edelman.
Thought leadership can be very effective in the marketing and sales process – even more so than traditional advertising or product-oriented marketing. And, 50% of c-suite executives say that high-quality thought leadership has more impact during economic downturns than when times are good.”
Clare Carr has taken a new position as Vice President of Marketing at Gable.
B2B marketing is moving faster than ever, and there’s more access to the basics that used to be so time consuming. Now the winners will be separated by the ability of marketing teams to tell the story of true product impact.”
Clare has been featured in our “Break Free B2B Series: Clare Carr on Using Data to Drive Content Marketing Success,” and “28 B2B Marketing Insights To Energize & Humanize Your 2021,” among others.
Justin Keller has been promoted to Senior Vice President of Marketing at Drift.
The AI powered future marketers have been waiting for finally came this year. Your customer expectations are higher than ever and, thankfully, AI has arrived just in time to help.”
Justin was featured in our “50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022.”
Anne Leuman has been promoted to Senior Marketing Project Manager at VMware.
Know when to say ‘yes.’ While saying ‘no’ has incredible value, I’ve found in my career that saying ‘yes’ has led to more opportunities and advancement. By saying ‘yes,’ I’ve shown my willingness to help others, embrace change, and learn new skills.”
Anne is a TopRank Marketing alumni, and has been featured in our “Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts,” among others.
Stephan Hovnanian has taken a new position as Senior Manager Professional Services at Sprout Social.
Word-of-mouth marketing continues to be one of the oldest and best channels for trust-building and influence. But activating tribes of employees, customers, or ‘micro-influencers’ to drive awareness about your company can be a challenge.”
Stephan has been featured in our “50 B2B Marketing Influencers and Experts to Follow 2018.”
Ashley Guttuso has taken a new position as Product Marketing Manager at Prompt Therapy Solutions Inc.
My favorite part about onboarding at a new company? Discovering internal subject matter experts who say ‘Yes!’ with enthusiasm when marketing asks them to record a quick feature tour video.”
Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester.
B2B marketers have evolved from generalists to highly specialized groups focused on distinct objectives. But how does this affect the customer experience? Demand, ABM and customer marketing teams using a lifecycle revenue marketing (LRM) approach can achieve growth and deliver connected experiences.”
Lisa has been featured in our “12 Women in B2B Marketing Worth Celebrating This (and every) Month.”
Alexa Rotman has taken a new position as Senior Account Executive at Hootsuite.
Susan Wenograd has taken a new position as Head of Marketing (Fractional) at Wynter.
‘What do you have no control over that gets in the way of doing your job better?’ This is something almost no company asks a marketer, but it would be such a productive conversation. B2B marketers at larger companies have limits: limited insights on what happens when things get passed to sales limited understanding of the revenue they generate limited ability to influence or affect things like the site they drive traffic to ….the list goes on. Those limits aren’t excuses. In fact, most marketers are dying for the c-suite to understand these limitations so they can be addressed interdepartmentally as a team. Too often, the left hand isn’t talking to the right.”
Susan has been featured in our “Select Prepping for #Pubcon Pro Las Vegas 2018: 11 Presentations We’re Looking Forward to Most.”
Ashley Vargas has taken a new position as Product Marketing Manager, Industry Moments & Digital Programs at Google.
Time flies when you’re having fun. I started in January 2020, right before the pandemic. It was a challenging time in the world, but belonging to a place like Google gave me a real sense of community. Cheers to finding joy in your work.”
Genefa Murphy has taken a new position as Chief Marketing Officer at Udemy.
With so much attention on the topic of inclusion and diversity it can be easy to think that the battle has been won, but there is still much work to do. If we want to ensure that I&D stays a board level initiative and that board level initiatives turn into positive actions and outcomes we have to be persistent and we have to continue to drive awareness and visibility in all that we do.”
Dominika Dodson has taken a new position as Digital Strategy Manager at Qualcomm.
Vish Khanna has taken a new position as Head of Marketing at Shelf.
The reality is that your goal as a marketer is to be the world’s best marketer for your company. And to do that means you’re going to have to create a lot of bespoke solutions.”
Jillian Ryan has taken a new position as Senior Manager, Content Marketing Strategy, at Intuit Mailchimp.
Remember it’s OK to take a break from work. Your career will actually thank you for it in the long run.”
Chris Herring has taken a new position as Director of Partnerships at Aptivio.
My encouragement goes out to everyone, regardless of your title, role, industry, or experience. Be the kind of person others would want to support and don’t hold back from getting behind peers you respect and trust. It’s needed far more than we realize. And it’s something money can’t buy.”
Chris Davis has taken a new position as Director, Growth Marketing, at Fleetio.
At the end of the day as marketers what we do is important for the businesses that we serve, but at the same time, I firmly believe that we can teach anyone how to be a marketer.”
Kirsten Allegri Williams has taken a new position as Chief Marketing Officer at Infor.
ChatGPT and generative AI present opportunities for role adaptation, not job extinction. Embracing these technologies demands the right mindset for individuals, teams, and organizations.”
Kirsten has been featured in our “Inspired Marketing: Interview with Kirsten Allegri Williams,” “50 Influential Women in B2B Marketing Who Rocked in 2020,” and “Trust in Marketing: How to Build Influence with the C-Suite and on the Street with Customers,” among others.
Natalie Jenkins House has taken a new position as Senior Director, Content and Communications, at Weave.
People don’t want to be ‘sold’ they want to be educated, have problems solved, feel like they matter, feel creative and empowered, and to be entertained, surprised, and delighted.”
Dana Córdova has been promoted to Senior Director, Regional Marketing, Americas, at Brightcove.
Find something you’re good at, that people will pay you for, and become great at it.”
Daniel Glickman has taken a new position as Senior Director, Product Marketing, at ActivTrak.
At this very moment, a new class of AI-powered tools is being developed to stay ahead of the curve by fostering a culture of adaptability and predictive planning. With the help of these tools embracing innovation and keeping a pulse on evolving technologies will empower our teams to excel and drive us toward operational excellence. A new area of adaptive operations management is upon us. Companies that won’t embrace it will lose out.”
Sean Callahan has taken a new position as Director of Content Marketing at Innovid.
Deep sales is about putting in the work and the research to understand your prospects, long before outreach begins.”
Sean has been featured in our “In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down” and “50 B2B Marketing Influencers and Experts to Follow 2018,” among others.
Cara Posey has taken a new position as Strategic Marketing Director at Ethos Connected.
People can be more authentic if they have an environment of trust and stability. They need to feel confident that if they show their flaws, they will still have their job. Relationships require give and take and it can be professional and contractual or based on trust and commitment. Building a strong company culture and fostering genuine relationships within teams are vital to the success of any organization.”
Britt Teravainen has taken a new position as Vice President, Digital Marketing, at insightsoftware.
Want ROI during a recession? Keep your marketing team around and your media on. If you don’t your competitors will.”
Jake Rice has been promoted to Content Strategist & SEO Lead at Microsoft.
Melissa Puls has been promoted to Chief Marketing Officer and Senior Vice President, Customer Success, at Ivanti.
Great leaders know how to leverage technology to drive innovation and growth. With the rise of #RemoteWork, technology has become even more crucial in enabling collaboration and communication across distances. As a leader, it’s your job to create a culture of innovation and technology that enables your team to achieve their full potential, no matter where they are.”
Rose Boulé has been promoted to Director of Demand Generation at HireVue.
Alex Deck has been promoted to Director of Campaign Strategy at Workiva.
In marketing, you can have the best playbook, the best strategy and the best technology, but none of that matters if you don’t have the right players.”
Monica Grant has taken a new position as Senior Portfolio Marketing Manager at Adobe.
Monica has been featured in our “Always On Influence: Costs Less and Better ROI – Here’s Why,” and “Four Ways to Optimize the Marketing Performance of a B2B Influencer Program.”
Suzanne Doughty has taken a new position as Senior Social Media Channel and Content Strategist — Brand Go-to-Market Team, at VMware.
Think of any time you’ve been your best self at work – it’s always to meet a new challenge or solve an interesting problem. It’s all about stepping out of your comfort zone, in both big ways and small, and working towards a common goal, with both new and familiar people.”
Suzanne has been featured in our “50 Influential Women in Digital Marketing: North Stars & Rising Stars,” and “50 Influential Women in Digital Marketing,” among others.
Thanks To Each of These Rising Leaders For Helping Elevate B2B Marketing In 2023
We offer our thanks to each of the talented B2B marketing professionals we’ve featured here, who have all recently been promoted or taken on new industry positions. We’re certain that each of you will elevate with intelligence, relevance and a human touch, and reach new heights as we push ahead towards 2024.
You can find our previous edition of B2B Marketers on the Move here, and if you want to talk about how to make your own content spring to life this year, we’re ready to help.
*LinkedIn is a TopRank Marketing client.
Ready to elevate your B2B brand? Connect with our team to learn more today!
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