Welcome to a special edition of The Friday Five. This week all five curated stories will have one thing in common: The holidays and marketing during the holidays. So grab a cup of hot chocolate, put on your best holiday apparel and enjoy.
5 Last-Minute Holiday Marketing Tips for Online Marketers
With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. In just a few short days, consumers will spend at record rates, clicking their way to billions of dollars in revenue and drawing many retailers and manufacturers into the black.
Finally, it is the time of year all online marketers have built up to. But if your plans look like they’re falling short, fret not. Here are five tips you can still launch on your site to amp up your online sales this holiday season.
Read the full story on Multi Channel Merchant.
Is Your Business Ready for Holiday Season Ratings and Reviews?
With the holidays right around the corner, you should be gearing up for customer traffic overload. Often, business owners view this period as naturally prosperous. However, what most business owners don’t realize is how much this can set the tone for your sales in the following quarter and into the next year.
In order to truly capitalize on the holiday season, you have to play a strong offense and defense when it comes to your online ratings and reviews.
Read the full story on Convince & Convert.
Post-holiday online marketing tips
Prospect for new customers, and get back to the shoppers that visited your sites during the holiday season. This year Cyber Monday did not disappoint with over $3 billion in sales, making it the biggest online shopping day of all time. And while retailers raked in the sales, digital advertisers gained valuable insight into consumer buying habits to aid in 2016 campaigns.
Read the full story on Internet Retailer.
Good Customer Service Is Your Best Holiday Marketing Investment
Now that the holiday season is in full swing, consumers are busy checking off gift lists, bargain hunting, power shopping and… enduring unpleasant customer service interactions.
While big-name companies including Amazon and Overstock are making customer service a priority this holiday season, a new study of more than 1,200 U.S. consumers is finds customer service is still falling short across the board. Poor customer service experiences put a major damper on holiday cheer and do some serious damage to your bottom line as well. Almost half of the survey respondents (48 percent) indicated they had stopped doing business with a company due to negative customer service experiences within the past year.
Read the full story on Entrepreneur.com.
Small Business Holiday Marketing
The holidays are a particularly challenging time to get your message through.
People take advantage of the holidays to reach out and connect with family, friends and colleagues via a variety of platforms. As a result there’s more communication than usual making it tough to attract attention for small business holiday marketing.
Read the full story on heidicohen.com.
For more holiday marketing news, be sure to download Turning 2014's Holiday Trends into 2015 Revenue - a one-size-fits-all eBook that's chock full of insights into the minds of holiday shoppers.
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