Welcome back to The Friday Five, otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic.
This week's topic: Marketing Automation.
35 Sales And Marketing Professionals Reveal Their Top Marketing Automation Tips
Marketing automation is the name of the game in today’s complex, ever-expanding marketing and sales landscape. The marketing automation trend spans businesses of all sizes, from SMBs to the world’s major corporations. What business doesn’t want to reach tons more prospects with minimal effort and automate the lead nurturing process as much as possible?
To help marketers avoid common pitfalls and implement highly effective marketing automation campaigns, we asked a panel of sales and marketing professionals to answer this question:
“What’s your #1 best practice or tip for implementing a successful marketing automation campaign?”
Read the full story on docurated.com.
What You Need to Know About Marketing Automation for 2016
When you look at the cold hard facts, marketing automation is the new normal for the B2B marketing landscape in 2016. Simply thinking about putting a plan into motion is no longer enough—action steps for automating your marketing outreach also need to be well underway.
Dun & Bradstreet’s 2015 State of Marketing Data report found that “only 5% of B2B marketers say they’re not interested in using marketing automation. That means 95% of survey respondents think it’s a good idea for their business.”
Read the full story on marketeer.kapost.com.
Automated but Awesome: 3 Unique Marketing Automation Campaign Ideas
You've probably read that you should be leveraging marketing automation in your business.
For many business owners the term "marketing automation" can be pretty scary.
In fact, when we work with small business owners helping them set up their sales funnels and automation, they come into the conversation with a bit of uncertainty and misunderstanding of what "marketing automation really means".
Let's face it. The word "automation" sounds cold and robotic doesn't it? It seems like it's a "set it and forget it" sort of thing.
Read the full story on business.com.
Traveling at the speed of culture: can marketing automation keep up?
For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
Our latest marketing meme, driven by "war rooms" and 24/7 trendspotting teams, has data-driven marketers using insights to create memorable customer experiences that are linked to topical, cultural moments. These are not just a brand promise and not only singular interactions, but a combination of several relevant moments of truth (or MOTs) - the kinds of engaging moments of truth popularized by Google in 2011. Each touchpoint is personal, customized, and responsive of the actions and interests of the individual.
Read the full story on ClickZ.
Holiday Marketing Tactics: Marketing Automation Edition
The holiday season is fast approaching. For business owners, now is the time for action. You need to make sure you’re fully prepared to meet the demands of holiday shoppers. From Black Friday/Cyber Monday to Christmas (and everything in between), shoppers are ready to buy. Accordingly, you need to be ready to sell in order to remain competitive.
You’re busy enough during the holiday season preparing for an increase in sales. The last thing you’ll have time to do is devote even more energy to your marketing campaigns. Of course, marketing is critically important during this time of the year. After all, you want to maximize your business’s earning potential when people are most likely to buy.
Read the full story on Business2Community.com.
There are no shortage of questions surrounding marketing automation. Fortunately there is help in the form of Marketing Automation Simplified. Download the guide that takes the guesswork out of marketing automation technology.
from Modern Marketing Blog | Oracle Marketing Cloud http://ift.tt/1SCN2BW
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