How To Go From Blank Page To Self-Published Author written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Chandler Bolt
In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.
Key Takeaway:
Who really needs a book? Well, the short answer is everyone. Writing a book is the best way to grow your impact, your income, and your business. And there’s something really great about doing work once and then having that work live forever. But… what do you write about? How do you even get started? And how do you publish your work?
In this episode, I spoke with Chandler Bolt — CEO and Founder of Self-Publishing School — about how to write and publish books successfully. He’s helped tons of people save 100s of hours, save $1,000s of dollars, publish books they’re proud of, and sell 1,000+ more copies in their first year.
Questions I Ask Chandler Bolt:
- [0:58] How do you answer the question I’m sure you hear all of the time: “Do I need a book?”
- [2:08] How do you get someone thinking about a book that’s going to make a difference?
- [4:47] What are the pros and cons to the self-publishing route versus the route that maybe some people are more familiar with which is going with the book publisher and being sold in bookstores?
- [5:10] How do you help people work through finding what the best option is for them?
- [10:12] What do you do when somebody comes in and says, “I know I need a book, but I’m just not a good writer”?
- [14:04] What are some of the key differences between a business audience that you’re writing for, and a fiction writer or someone who’s going to have a very much a consumer as their audience?
- [17:40] What’s your advice for how somebody should approach editing or editors in the self-publishing world?
- [20:51] What are the five foundational things that that authors need to be doing when launching a book?
More About Chandler Bolt:
- His company: Self-Publishing School
- Schedule a book strategy call: https://self-publishingschool.com/apply/
More About The Duct Tape Marketing Consultant Network
- Check it out at https://ducttapemarketing.com/how-to-build-a-local-marketing-system/
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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.
There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.
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Among craft brewers, the fresh-hopped variety of seasonal beer features hops used as close to the time they’re harvested as possible, and the resulting India Pale Ave (IPA) freshies are highly desirable among hoppy beer fans, but they don’t retain their initial taste qualities long enough to be a year-round offering. In B2B marketing, we can make the equivalent of content freshies by offering existing and prospective customers any type or format of digital assets that don’t fit into the unchanging evergreen content category. Timely content can come from many sources in the B2B marketing world, however some of the most successful features elements that often revolve around:
Crushable beers are generally considered easygoing lower-alcohol beers that make customers want more, a phenomenon that is also quite well-suited to B2B marketing. Crushable B2B marketing content isn’t bitter or hard to consume, instead focusing on providing customers an experience so smooth and pleasant that they’ll want to come back for more, whether it’s by subscribing to your brand’s newsletter, liking its LinkedIn company page, or becoming a regular listener to your firm’s podcast. Here’s a list of just a few of the elements that help make your B2B marketing content crushable:
Another successful tactic employed by the craft beer industry that B2B marketers can learn from is the powerful messaging that comes when we explore the stories of the people behind the face of the business. Asking questions is a great way to begin, such as, “Who are you? What makes your brand, your people, and your story stand out?” One take on storytelling for B2B breaks down the work story by letter, with the S.T.O.R.Y. model including:
By engaging and delighting customers through serving up brand freshies, creating crushable content, and humanizing customer relationships with hopped up storytelling, your B2B marketing efforts will be poised to celebrate new levels of success. Creating award-winning B2B marketing content that delights and engages takes significant effort, which leads more firms than ever to choose working with a top digital marketing agency such as TopRank Marketing.