How To Create Marketing That Can’t Be Ignored

How To Create Marketing That Can’t Be Ignored written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And he’s got a new book today called – Get Different: Marketing That Can’t Be Ignored!

Key Takeaway:

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That’s because, to customers, better is not actually better. Different is better. And those who market differently, win.

In this episode, I talk with Mike about his new marketing book, Get Different, where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Questions I ask Mike Michalowicz:

• [2:52] Do all of your books tie together?
• [4:57] Why’d you write this book?
• [6:19] Can you describe the research that led you to some of the conclusions in this book?
• [9:44] It’s always fun for consultants and authors to come up with acronyms for things – can you unpack and apply the D.A.D. acronym from your book?
• [14:55] What’s the filter for different that matters?
• [18:53] Can you tell people all about what you’ve got prepared for them if they get a copy of Get Different?

More About Mike Michalowicz:

• Get Different: Marketing That Can’t Be Ignored!
• More info about Get Different and the free resources

More About Certified Marketing Manager Program Powered By Duct Tape Marketing:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

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How To Boost Your Sales Success Using The Power Of Storytelling

How To Boost Your Sales Success Using The Power Of Storytelling written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Roger E. Jones

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Roger E. Jones. Roger is the authority in boosting sales success using the power of storytelling. He’s been published in Harvard Business Review and INSEAD Knowledge. A bestselling international author, his books include the Storytelling Pocketbook. his work has been featured in the Financial Times, WsJ and The Sunday Times. He’s conducted Story Selling and Storytelling sessions for global firms and SMEs around the world.

Questions Sara asks Roger E. Jones:

• Tell me a little about your background and what led you to where you are today?
• What is the science behind good storytelling?
• What certain ingredients should be included in your stories to keep them focused and impactful?
• What types of stories do you recommend businesses using?
• Do you have a step-by-step process for helping people create their own stories?
• What do you recommend to businesses trying to integrate their stories into their sales and marketing?
• What is the difference between a case study and a case story?
• What should one include in a story when posting on LinkedIn or other social channels?
• Are there certain scenarios where you shouldn’t use storytelling?
• What are the core differences between telling stories versus your more traditional selling?

Learn more about Roger E. Jones:

• Website
• LinkedIn

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

 

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Tapping Into The Power of SMS Marketing

Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Aaron Weiche

In this episode of the Duct Tape Marketing Podcast, I interview Aaron Weiche. Aaron is the CEO and Co-founder of Leadferno, a business and text messaging platform to close more leads faster. Aaron is a digital marketing veteran of over 20 years founding and growing both digital marketing agencies and marketing software products.

Key Takeaway:

Good business depends on great conversations, but email and other forms of business communication are slow, disjointed, and not the only way that consumers want to interact.

In this episode, I talk with CEO and Co-Founder of Leadferno, Aaron Weiche, about how Leadferno is powering businesses to create better conversations and close more leads faster with Omni-channel messaging – combining SMS and messaging tools from some of the internet’s biggest platforms.

Questions I ask Aaron Weiche:

• [2:00] How do you advise business owners who may quite frankly be fatigued from all of the available customer communication channels to manage all of them today?
• [3:35] Do you feel like we’re to the point where we must have some sort of immediate response for almost any business?
• [4:51] How are you trying with lead for an ode to differentiate what you’re offering from chatbots?
• [6:06] How do we balance the fact the having a chat or something similar could create a worse experience if you don’t have someone explicitly managing instantaneous responses?
• [7:24] Can you explain what your technology experience looks like?
• [8:48] Google My Business has integrated texting – are you able to or is it at least a roadmap plan to integrate into all of those services that are starting to offer this feature?
• [9:31] So many people are talking about SMS and how the open rates are higher, but many people don’t want their messaging app to turn into what email has become for a lot of people – how do you not fall into this?
• [13:07] Can you talk about some of the classic use cases for different industries where you’ve seen things like SMS reminders work effectively?
• [15:58] Could I create a number that people can text for the business without having to get another phone line/mobile device?
• [17:58] How does somebody get started in a way that isn’t disruptive necessarily to their current communication channels?
• [20:59] Where can people find out more about you and Leadferno?

More About Aaron Weiche:

• Leadferno
• Follow Aaron on Twitter: @AaronWeiche
• Follow Leadferno on Twitter: @leadferno

More About The Duct Tape Marketing Consultant Network:

• Check it out here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

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Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay

Why are more B2B marketers than ever before embracing podcasts? As we celebrate #InternetionalPodcastDay — which takes place on Thursday, September 30 — let's look at the many benefits podcasting holds for B2B marketers, and explore a selection of top marketing podcasts from TopRank Marketing, plus other podcasts from a range of other great marketing leaders across the industry. When it comes to learning, marketing podcasts are a powerful way to find new takes and tactics for your B2B marketing. They’re also good for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. Let's explore how optimism for podcasting marketing and advertising has seen significant growth, take a look at several B2B-marketing-specific podcasts, dig in to examples of other podcasts that can help all marketers learn and grow their craft, and also learn how to go about crafting and promoting a successful B2B marketing podcast.

Growing Optimism For Podcast Marketing & Advertising

When it comes to B2B marketing, utilizing podcasts to promote brand content also offers a wide array of benefits — advantages that have grown during the pandemic . Spotify’s podcast listener numbers are expected to increase to 37.5 million by 2023, and to overtake Apple by the end of 2021, in a booming market that is expected to see ad spending of more than $1.5 billion by 2022, according to forecast data. Mobile spending for podcast advertising has also driven increasing optimism among marketers, with 57 percent of mobile advertisers noting that they plan to increase podcast ad spending in the next 6 months, according to survey data.

Our Leading B2B Marketing Podcasts

When is comes to podcasts specific to the B2B marketing industry, we've got you covered with two distinct flavors of powerful podcast episodes. First up is our TopRank Marketing Inside B2B Influence series of podcasts, which are also available in video form, each featuring a powerhouse B2B marketing industry leader interviewed by our own chief executive and co-founder Lee Odden. Inside B2B Influence has 17 episodes and counting from two seasons, with the latest two offerings featuring Brian Solis of Salesforce and Sarita Rao of AT&T. You'll find them all at our Inside B2B Influence podcast show page. On tap next is our series of Break Free B2B Marketing podcasts, offering three chock-full seasons of subject matter experts, influencers, and future-thinkers each sharing the unique ways they’ve broken free, along with insight on how you can do the same for yourself, your brand, and your business. You'll find over 40 episodes at our Break Free B2B Marketing podcast show page.

Even More Marketing Industry Podcasts to Learn From

The following articles we've published explore a bountiful harvest of additional podcasts that marketers can learn from, including examples from the SAP Tech Unknown podcast* and 3M’s Science Champions podcast*, along with more than 35 other podcasts:

• 5 Marketing Podcasts To Strengthen Your B2B Efforts
• 10 More Marketing Podcasts To Boost Your Business
• 20 Podcasts To Elevate Your B2B Marketing

Crafting Podcasts For B2B Marketers

B2B marketers are increasingly utilizing podcasts to promote brand content, and have more often than not successfully reaped the numerous benefits that top-quality podcasting offers. We've explored how B2B marketers can benefit from podcasting, both in the form of co-created content marketing and as more traditional digital brand assets, such as the following eight articles detailing how B2B marketers can go about crafting and promoting business podcasts:

• Creating B2B Podcasts That Rise Above The Noise
• How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing
• 10 Tips To Turn Your B2B Podcast Promotions Up To 11
• What B2B Podcasters Need to Know About SEO
• B2B Podcasting: 20 Stats that Make the Marketing Case
• 10 Crucial Steps for Launching Your B2B Podcast Into the Wild
• 5 Unexpected Content Marketing Benefits of B2B Podcasting
• How to Promote Your B2B Podcast

[bctt tweet="“Remember, podcasting is not a zero sum game; people who listen to one podcast are more likely, not less, to listen to more.” — Joshua Nite @NiteWrites" username="toprank"]

Amaze With Powerful B2B Marketing Podcast Content

via GIPHY Whether you're just beginning your journey into B2B marketing podcasting or are an old pro who's explored the universe of podcasting and beyond, as we celebrate this year's #InternationalPodcastingDay we hope you've found new insight and inspiration in the examples we've shared. Crafting award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Talk with us about how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others. *SAP and 3M are TopRank Marketing clients

The post Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay appeared first on B2B Marketing Blog - TopRank®.

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Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021

The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world. For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world's most authoritative content marketing events, and this year's Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020. Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns. A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2021 speakers. List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year's Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms. The focus topic in question is most undoubtedly "content marketing," and everyone included on this list is:

• A speaker at #CMWorld 2021
• Ranked in the top-25 for "content marketing" according to our relevance, resonance, reach and audience metrics

Many thanks go to all the people who are actively sharing knowledge about content marketing in 2021 by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a beginning point to help expand your own content marketing universe. In this year's list there are a few familiar faces and a welcome number of new additions. We plan to learn new lessons from each of these 25 content marketing influencers, and hope you’ll do the same throughout the rest of the year and into 2022 and beyond.

25 Content Marketing Influencers Speaking at CMWorld 2021

Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: The Art of Storytelling: Telling True Stories Well Jay Baer @jaybaer Founder, Convince & Convert Presenting: How to Lower the Three Drawbridges of Content Success John Jantsch @ducttape Founder, Duct Tape Marketing Presenting: Rethinking the Customer Journey Michael Brenner @BrennerMichael Content Marketing Agency CEO & CMO Influencer, Marketing Insider Group Presenting: 10 Steps To Optimize Your Content Marketing Program for ROI Presenting: How to Define and Build Your Content Marketing Strategy Andy Crestodina @crestodina Co-Founder & CMO, Orbit Media Studios Presenting: From Keyphrases to Content: The SEO Workshop for Hands-on Marketers Bernie Borges @bernieborges Vice President Global Content Marketing, iQor Presenting: How to Produce Epic Content by Conducting Epic Interviews Carla Johnson @CarlaJohnson Marketing & Innovation Strategist, Keynote Speaker & Best Selling Author Presenting: Courageous Creativity: How Content Marketers Get to "YES!" with Bold Ideas Andrew Davis @DrewDavisHere Keynote Speaker & Best-Selling Author, Monumental Shift Presenting: Embrace The Constraints: Why Adding Constraints Sparks Creativity, Inspires Action & Creates Better Content Ardath Albee @ardath421 B2B Marketing Strategist & CEO, Marketing Interactions Presenting: Building B2B Buyer-Driven Digital Experiences Amy Balliett @AmyBalliett Founder & CEO, Killer Visual Strategies Presenting: Building B2B Buyer-Driven Digital Experiences Melanie Deziel @mdeziel Chief Content Officer, StoryFuel Presenting: Prove It: Using Content as Evidence of Your Most Important Claims Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: Ask A Dev: Why Your Content Team Needs Developers! Pam Didner @PamDidner Author, Founder & VP of Marketing, Effective Sales Enablement Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps Presenting: Let's Get Glocal...Balance Global and Local for Content Marketing Kathy Klotz-Guest @kathyklotzguest Founder, Keeping It Human Presenting: Yes And...And the Culture of Now: Why the Future of Marketing is Improv Erika Heald @SFerika Marketing Consultant, Erika Heald Consulting Presenting: How to Conduct a Social Media Audit That Helps Your Community Thrive Meryl Evans @merylkevans Digital Marketing Professional, meryl.net, Equal Entry, ProResource and Diamond Presenting: Accessibility Is Everyone's Job — Marketing Included Michele Linn @michelelinn Co-founder and head of strategy, Mantis Research Presenting: From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out A. Lee Judge @ALeeJudge Co-Founder & CMO, Content Monsta Presenting: The Content Remix: Turning Familiar Into Original Presenting: The Future of Work: The Importance of Mentorship Programs Shafqat Islam @shafqatislam CEO, Welcome Presenting: Embracing the Silver Linings: Applying What We've Learned to Build Better Connections (& Become Better Marketers) Zontee Hou @ZonteeHou President & Chief Strategist, Media Volery Presenting: Content Optimization & Distribution Workshop Presenting: Data & Storytelling: Using Social Insights to Shape Your Content Michael Barber @michaeljbarber Brand Consultant and Marketing Strategist, Presenting: Email Marketing for 2021 and Beyond Presenting: Open Rate Is Dead: What Marketers Need to Know About iOS15 Jessica Best @bestofjess Vice President, Data-Driven Marketing, Barkley Presenting: Email Marketing Workshop: What Works and What Doesn't Work Joe Lazauskas @JoeLazauskas Head of Marketing, Contently Presenting: What Buyers Want from Content Marketing -- And Where Marketers Are Falling Short Joe Pulizzi @JoePulizzi Founder, The Tilt Presenting: 10 Content Strategies in 20 Minutes: What Corporate Content Creators Can Learn From Content Entrepreneurs Tequia Burt @TequiaBurt Global Blog Editor, LinkedIn Marketing Solutions Presenting: How LinkedIn is Using its Blogs as a Vehicle for Building Diversity Against a Backdrop of Growth Even the most detailed statistical analysis, no matter how deep and well-researched, can only take you so far in finding the people who you'll consider the most helpful and influential in your own daily professional marketing lives, which is why we'd love it if you'd please share the name of other content marketers that influence you the most in the comments section below. To further your own content marketing expertise, here's a bonus list of some of our best recent posts about content marketing:

• 10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi
• How B2B Marketers Can Build a Community of Influence with Content
• Equilibrium: 10 Tips to Balance Creativity and Process in B2B Content Marketing
• Write from the Heart for More Memorable B2B Content Marketing
• B2B Content Marketing: 10 Tips to Level Up Your Writing Skills
• Trust and the Search for Answers: How Influence Optimizes SEO Performance

If you'd like to learn more about how being the best answer can help B2B marketers dominate in search, you're in luck, as our CEO and co-founder Lee Odden will be presenting at Content Marketing World on the topic. Here are the details: Thursday, September 30 – 2:45pm – 3:15pm Eastern Workshop with Lee Odden How B2B Content Marketers Can Dominate in Search: Be the Best Answer We hope to see you either in-person or virtually at the Content Marketing World 2021 conference, and be sure to follow us on Twitter at @toprank for real-time updates during the conference using the #CMWorld hashtag.

The post Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021 appeared first on B2B Marketing Blog - TopRank®.

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Weekend Favs September 25

Weekend Favs September 25 written by Karen Cutler read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Museletter – Create a public profile for your content.
• Paint With Music – Turn your paintbrush into musical instruments and compose on sensorial canvases.
• ExactBuyer – Identify your ideal prospects, build target audiences and keep your contact & company data fresh.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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The $100MBA Show – The Ultimate Marketing Engine

The $100MBA Show – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

In this episode of the $100MBA Show, I had the opportunity to sit down with host Omar Zenhom to talk about concepts from my new book, The Ultimate Marketing Engine. We discuss what marketing is really for — and how to know you’re doing it right.

In other words, we’re cutting through the “hacks” to discover what really, truly works.

By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details.

Listen to the episode of the $100MBA Show here

 

 

 

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How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

Great content isn't so great if it's not easy to find. And findable content isn't so effective if it's not trusted. Content is the reason search engines began and yet many B2B content marketers are not taking full advantage of opportunities to attract customers that are actively looking. Instead, the content marketing function at many B2B companies is more about creating content and not so much about promoting it.

Where Has the Marketing in Content Marketing Gone?

The problem with content marketing that focuses mostly on content creation is that the marketing is missing. Sure, B2B brands can throw advertising at their new content to attract visitors - but do B2B buyers love clicking on ads?

Fewer than 1 in 5 US adults trust social media ads. eMarketer

Compare the experience of clicking on an ad vs. seeing relevant information that answers the question behind the search effort? There's an argument to be made that clicking on an organic search result and seeing content that credibly and effectively provides answers to the questions a buyer has, is a much better search experience than ads driving visitors to a landing page. Of course there's nothing wrong with running ads in on social networks or on search engines . If done well, it can be highly effective. But B2B marketers that limit the discovery of their content to advertising are missing the opportunity to create are more meaningful and trusted experience for buyers. By optimizing the search experience for both findability and credibility, B2B content marketers can help their brands be the best answer for the questions that drive customers to use search engines. And not only search, but any source of information discovery. A better search experience is not limited to simply ranking for popular keywords. Connecting interested buyers with the information they need, wherever they are in their journey, means an intentional effort to create findable, credible content that buyers can trust and benefit from. So how can B2B marketers optimize for search and customer experience with their content? Say hello to E.A.T. Expertise, Authoritativeness and Trustworthiness Here's a deeper explanation of E.A.T., but basically it represents important characteristics of content that Google is looking for when deciding the most relevant and helpful content to show searchers. In other words, what content is the best answer for your customers? Experts on E.A.T. and SEO like Lily Ray have produced substantial content on what to do and what not to do when it comes to E.A.T and search engine optimization.  Within the array of tactics marketers can take to demonstrate expertise, authoritativeness and trustworthiness, there is a distinct opportunity for B2B marketers to consider how key opinion leaders, industry experts and influencers can play a role in their content. When it comes to content and B2B influencers, we've covered that story from A to Z over the past 9 years or so. B2B marketers know that partnering with influencers creates a number of advantages:

• Industry experts can add credibility to brand content
• Influencers can help lesser known B2B brands build their exposure and credibility in the marketplace more quickly
• Trusted influencers can help B2B brands c0-create more authentic content that resonates with buyers
• Influencer partners can help B2B brands create more content than they could on their own
• Key opinion leaders can drive conversations about topics important to brands and their customers through content
• Influencers can help create and promote brand content to new audiences that ignore traditional tactics like ads
• B2B brands that develop relationships with the experts in the industry that customers listen to can realize important marketing objectives like increased advocacy for the brand and its solutions

Those are just some of the reasons B2B brands engage with influencers. But what about the SEO value of the expertise, authority and  trust that influencers can bring to content marketing? That's exactly what I'll be presenting on this week at Content Marketing World 2021. Here's my session info and a link to a detailed description on the Content Marketing World conference website. Thursday, September 30th – 2:45pm – 3:15pm (Eastern) Room 26: How B2B Content Marketers Can Dominate in Search: Be the Best Answer

Are you a B2B marketer that has worked with influencers?

Join other B2B marketers sharing their experience and insights for the 2021 State of B2B Influencer Marketing Report. This survey provides B2B marketers with all sizes and levels of experience working with influencers the opportunity to help elevate the practice of influencer marketing in B2B.  Take the Survey today and get early access to the Report plus some great incentives.

The post How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld appeared first on B2B Marketing Blog - TopRank®.

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