Tools Marketers Need For Cross Channel Marketing Attribution

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 

3 TOOLS FOR CROSS CHANNEL ATTRIBUTION

The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. According to the research, 57.6% of respondents claim that they are planning to shift their focus to solving cross-channel measurement, attribution and audience matching challenges.

Read the full story on Chief Marketer. 

Four Key Principles Of Cross Channel Marketing

Today the term “cross channel marketing” is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use cross channel marketing with their customers vs. under-performing teams who struggle to use this tactic at all.

Read the full story on Forbes. 

The Influencer Perspective On Cross-Channel Marketing

Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation.

Read the full story on Ad Exchanger. 

Why is cross-channel attribution so elusive to marketers?

Gone are the good old days when marketing dealt with one or two channels to reach potential customers. Thanks to the digital evolution most are looking at many, many more. And for every channel they use, marketers need to understand performance – is it performing as expected? Is it contributing to conversions?

Read the full story on Diginomica. 

How to Make Multichannel Marketing Work

As consumers spend more time across a broader number of devices and channels, the case for multichannel marketing has never been clearer. But few companies are capable of integrating the required data sources, technologies and departments to make omnichannel marketing work, as explored in a new eMarketer report, “Making Multichannel Marketing Work Four Tactics Required for Omnichannel Success.” 

Read the full story on eMarketer.

It’s no secret that the best customers are the ones that engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth. To learn how to maximize your cross channel marketing download the Modern Marketing Essentials Guide to Cross-Channel Marketing.

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