In a world saturated with marketing strategies, tactics and technology, much of what makes B2B marketing successful is understanding the realm of what's possible. Lucky for us, MarketingProfs B2B Forum in Washington D.C. October 16-18, 2019 offers an infotaining mix of possibilities from some of the top experts in the B2B marketing industry. But who are these experts? To help B2B marketing professionals connect with experts and influential speakers at this year's #MPB2B event, we've sorted through the master list of presenters to identify 50 of the top B2B marketing social influencers. List Methodology: Our starting point is to identify and validate credentials of all speakers from the MarketingProfs B2B Forum website. Then we imported the scrubbed info into the influencer marketing platform Traackr. Using Traackr’s algorithm for ranking, we sorted the speakers according to their respective B2B marketing social influence using reach, relevance, resonance, and audience metrics. A variety of criteria go into such a ranking including:
- Topical relevance of the content each influencer publishes
- Network engagement with on-topic content
- Network size and reach
Many thanks to these generous providers of B2B marketing best practices, tips and advice. After having worked in B2B marketing with our agency for nearly 20 years, it is clear that today's B2B world is more competitive than ever. Plus, with brand trust at risk, connecting with respected industry experts can provide a goldmine of insight, direction and validation for your marketing into 2020 and beyond. In this list for 2019 you will see familiar faces and a mix of new B2B marketing influencers as well. What you will not see in this year's list is my name, as I ranked quite high and decided to take myself out to remove any perceived conflict of interest. If you're curious what I share about B2B I can be found on Twitter @leeodden and LinkedIn. If you would like to follow all 50 B2B marketers in one shot, I made you a Twitter list. Enjoy! Christopher Penn @cspenn Co-Founder and Chief Data Scientist, Trust Insights Presenting: Breakfast Roundtables — Analytics & Measurement, 7:45am-8:30am - Wednesday, 10/16 Heidi Cohen @heidicohen President, Riverside Marketing Strategies Presenting: Marketing ROI: How To Stop Justifying Your Job, Build Business Value, and Grow Your Budget (No Math Required!), 4:45pm-5:30pm - Wednesday 10/16 Pam Didner @PamDidner Keynote Speaker and Consultant Relentless Pursuit Presenting: How to Create a Messaging Framework That Resonates, 2:30pm-3:15pm - Wednesday 10/16 Breakfast Roundtables — Sales Enablement as a Marketer, 7:45am-8:30am - Wednesday, 10/16 Michael Brenner @BrennerMichael CEO, Author, and Keynote Speaker, Marketing Insider Group Presenting: Content Marketing Is the Future of B2B: Case Studies for Success, 8:45am-9:30am - Thursday, 10/17 Brian Fanzo @iSocialFanz Founder and CEO, iSocialFanz Presenting: Drive Digital Amplification With the 3 Ts: Trust, Training, Technology, 2:30pm-3:15pm - Thursday, 10/17 Jay Baer @jaybaer Founder, Convince & Convert Presenting: Turn Your Customers Into Volunteer Marketers, 8:45am-10:30am - Wednesday 10/16 Ann Handley @MarketingProfs Chief Content Officer, MarketingProfs Presenting: Conference Opening and Close Plus Keynote Introductions Mark Schaefer @markwschaefer Executive Director, Schaefer Marketing Solutions Presenting: Marketing Re-Imagined: Reaching the Unreachable Customer, 2:30pm-3:15pm - Thursday, 10/17 Andy Crestodina @crestodina Co-Founder and Chief Marketing Officer, Orbit Media Studios Presenting: Influencers, Search Rankings, and Collaboration, 2:30pm-3:15pm - Thursday, 10/17 Workshop: Content Strategy and SEO for B2B, 8:00 AM - 4:00 PM Friday 10/18 Katie Martell @KatieMartell Marketing Consultant, Katie Martell Presenting: Golden Ticket: Market Like a Rabble Rouser, 12:45pm-1:30pm - Wednesday 10/16 Dan Gingiss @dgingiss Chief Experience Officer, Winning Customer Experience LLC Presenting: How to Get People Talking Positively About Your Company in Social Media, 11:00am-11:45am - Wednesday 10/16 Matt Heinz @HeinzMarketing President, Heinz Marketing Presenting: How to Create A Marketing Plan & Budget Your CFO Will Love, 12:00pm-12:45pm - Wednesday 10/16 Workshop: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Results, 8:00 AM - 4:00 PM Friday, 10/18 Paul Roetzer @paulroetzer CEO / Founder, PR 20/20 Presenting: How to Build a More (Artificially) Intelligent Content Engine, 4:45pm-5:30pm - Wednesday 10/16 Ashley Zeckman @azeckman Senior Director of Digital Strategy, TopRank Marketing Presenting: Through the Looking-Glass: Enter a New World of Always-On Influencer Programs, 12:00pm-12:45pm - Wednesday 10/16 Brian Carroll @brianjcarroll Founder and CEO, markempa Presenting: Empathy: Your Lead Generation (And Marketing) Superpower, 3:30pm-4:15pm - Wednesday 10/16 Matthew Capala @SearchDecoder Founder and Managing Director, Alphametic Presenting: SEO Quick Wins: 20% of Actions for 80% of Results, 11:00am-11:45am - Thursday, 10/17 Jon Miller @jonmiller CEO and Co-Founder, Engagio Presenting: Breakfast Roundtables— ABM, 7:45am-8:30am - Thursday, 10/17 Robert Rose @Robert_Rose Chief Strategy Advisor, Content Marketing Institute Presenting: The Secret to a Truly Measurable Content Strategy, 3:30pm-4:15pm - Wednesday 10/16 Ardath Albee @ardath421 CEO & B2B Marketing Strategist, Marketing Interactions Presenting: Nurturing From End-to-End: Build Relationships That Drive Business Growth, 1:30pm-2:15pm - Thursday, 10/17 Kathleen Slattery Booth @WorkMommyWork Vice President of Marketing, Prevailion Presenting: A Simple Formula for Winning Google’s Featured Snippets, 11:00am-11:45am - Wednesday 10/16 Berrak Sarikaya @BerrakBiz Go To Market Strategist, Yesler Presenting: So You Think You Can MarTech, 3:30pm-4:15p - Wednesday 10/16 Breakfast Roundtables — Marketing Technology, 7:45am-8:30am - Thursday, 10/17 Nancy Harhut @nharhut Co-Founder and Chief Creative Officer, HBT Marketing Presenting: How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits, 9:45am-10:30am - Thursday, 10/17 Carlos Hidalgo @cahidalgo Founder & CEO, VisumCx Presenting: Golden Ticket: Discovering Worth, Identity, and Happiness by Redefining Success, 11:55am-12:30pm -Thursday, 10/17 Workshop: Buyer-Centric Demand Generation 101: Demand Generation in the Age of the Sophisticated Buyer, 8:00 AM - 4:00 PM - Friday, 10/18 Jamie Turner @AskJamieTurner Founder and Chief Executive Officer, SIXTY Presenting: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions that Win People Over, 2:30pm-3:15pm - Wednesday, 10/16 Doug Kessler @dougkessler Creative Director & Co-Founder, Velocity Partners Presenting: How to Find and Tell Your Galvanizing Story, 1:30pm-2:15pm - Thursday, 10/17 Tim Washer @timwasher Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications 11:00am-11:45am -Wednesday 10/16 Follow the Fear : Creativity in B2B for Better, Stronger, More Fulfilling Results, 3:45pm-4:35pm - Thursday, 10/17 Breakfast Roundtables — Video, 7:45am-8:30am - Wednesday 10/16 Samantha Stone @samanthastone Founder & CMO, The Marketing Advisory Network Presenting: A How-To Guide for Personalizing Your B2B Marketing Communications, 11:00am-11:45am - Wednesday 10/16 Workshop: Marketing Strategy & Planning: How To Rise Above The Competition, 8:00 AM - 4:00 PM - Friday, 10/18 Breakfast Roundtables — Marketing Strategy & Planning, 7:45am-8:30am - Thursday, 10/17 Charlie Riley @Charlieriley Director of Marketing, Curbell Plastics Michael J. Barber @michaeljbarber SVP, Chief Creative Officer, Godfrey Presenting: Workshop: From Strategy to Results: The Comprehensive B2B Email Marketing Workshop, 8:00 AM - 4:00 PM - Friday, 10/18 Ian Lurie @IanLurie Digital Marketing Consultant, Ian Lurie Consulting Presenting: Your Content Doesn't Matter — Not Without Technology, 9:45am-10:30am - Thursday, 10/17 Steve Pratt @steveprattca Vice President, Pacific Content Presenting: How to Make an Amazing B2B Podcast and Build an Audience of Engaged Listeners, 2:30pm-3:15pm - Wednesday, 10/16 Nick Westergaard @NickWestergaard Chief Strategist, Brand Driven Digital Presenting: B2B Communication Lessons From the US Presidents, 2:30pm-3:15pm - Thursday, 10/17 Breakfast Roundtables — Branding, 7:45am-8:30am - Thursday, 10/17 Michele Linn @michelelinn Co-Founder and Chief Strategy Officer, Mantis Research Presenting: How to Publish Credible & Compelling Research: 15 Things You Need to Know, 3:30pm-4:15pm - Wednesday 10/16 Zontee Hou @ZonteeHou Senior Strategist & Co-Lead, Consulting, Convince & Convert Presenting: Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing, 11:00am-11:45am - Thursday, 10/17 Breakfast Roundtables — Social Media, 7:45am-8:30am - Wednesday 10/16 Tim Williams @WilliamsTim CEO, Onalytica Presenting: Dessert & Development: How to Increase Brand Awareness, Credibility, and Trust by Working with B2B Influencers, 12:35pm-1:15pm - Thursday, 10/17 Tamsen Webster @tamadear Founder and Chief Message Strategist, Find The Red Thread Presenting: Getting the Green Light: How to Build Content so People Say YES, 9:45am-10:30am - Thursday, 10/17 Amisha Gandhi @AmishaGandhi VP, Influencer Marketing & Communications, SAP Ariba and SAP Fieldglass Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am - Thursday, 10/17 Breakfast Roundtables — Influencers, 7:45am-8:30am - Wednesday 10/16 Konstanze Alex @Konstanze Global Enterprise (B2B) Influencer Relations and Digital Storytelling, Director, Dell Technologies Presenting: Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program, 8:45am-9:30am - Thursday, 10/17 Tom Treanor @RtMixMktg Global Head of Marketing, Arm Treasure Data Presenting: Dessert & Development: The Truth About Personalization, 1:35pm-2:15pm - Wednesday, 10/16 Tyrona Heath @tyrona Global Lead, The B2B Institute, LinkedIn Presenting: How to Combine Account Based Marketing and Social Selling on LinkedIn, 4:45pm-5:30pm - Wednesday, 10/16 Allen Gannett @Allen Chief Strategy Officer & EVP, Corp Dev, Skyword Presenting: Lessons in B2B Video From the #1 LinkedIn Creator, 12:00pm-12:45pm - Wednesday, 10/16 Randy Frisch @randyfrisch Co-Founder, CMO & President, Uberflip Presenting: Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next, 4:45pm-5:30pm - Wednesday, 10/16 Mary Ellen Slayter @MESlayter Owner, Rep Cap Presenting: Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI, 11:00am-11:45am - Wednesday 10/16 Wil Reynolds @wilreynolds Founder, SEER Interactive Presenting: Using Big Data and a Free BI Tool to Break Down Your Marketing Silos, 4:45pm-5:30pm - Wednesday 10/16 Peter Isaacson @peisaacson Chief Marketing Officer, Demandbase Presenting: Dessert & Development: ABM Nirvana — Reaching the Buying Committee at Your Target Accounts, 1:35pm-2:15pm - Wednesday 10/16 Ahava Leibtag @ahaval President, Aha Media Group Presenting: Writing for the Non-Writer, 8:45am-9:30am - Thursday, 10/17 Keith Reynold Jennings @keithjennings Vice President of Community Impact, Jackson Healthcare Presenting: Moonshots & Promised Lands: The Cumulative Power of Narratives and Why They Matter, 12:00pm-12:45pm - Wednesday, 10/16 Breakfast Roundtables - Content, 7:45am-8:30am - Thursday, 10/17 Raviv Turner @ravivturner Co-Founder, Chief Product Officer, CaliberMind Presenting: Using Team Flow Science to Align Marketing and Sales Teams, 8:45am-9:30am - Thursday, 10/17 Tom Webster @webby2001 Vice President, Strategy and Marketing, Edison Research Presenting: The Importance of an Audio Strategy for B2B Marketers, 1:30pm-2:15pm - Thursday, 10/17 Hally Pinaud @Hallypino Director of Product Marketing, Gainsight Presenting: The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story, 3:45pm-4:35pm - Thursday, 10/17 BONUS: In addition to this fine list of B2B marketing smarties, here is a list of our top 10 posts about B2B marketing from the past 12 months:
- Optimizing Your B2B Marketing Strategy Around the Trust Funnel
- 5 B2B Brands Delivering Great Customer Experiences
- What the Future of Google Search Means for B2B Marketers
- 11 Qualities You Should be Looking for to Find Your B2B Influencer Match
- B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #mpb2b
- 5 Top B2B Brands Maximizing LinkedIn Engagement
- What's Missing In Your B2B Marketing Strategy? 5 Key Elements You Don't Want to Overlook
- 5 Top B2B Brands Delivering Exemplary Twitter Engagement
- B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX
- 6 Cannes Revelations About B2B Marketing in 2020
For some fitness-themed B2B Marketing inspiration, be sure you check out the interactive B2B Marketing Fitness ebook we co-created with 16 of this year's B2B Forum speakers.
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