How Big Data Is Revolutionizing Marketing And Sales

Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. 

Ten Ways Big Data Is Revolutionizing Marketing And Sales

Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is an area seeing rapid gains.  

Read the full story on Forbes. 

Convergence and the power of data in modern marketing

Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The number of marketing technology vendors has doubled yet again since last year. Innovation comes from extraordinary creativity in our industry. It also has its negative side: the fragmentation caused by rapid proliferation of martech tools and the siloed data they generate. At the same time, several forces are converging to help unlock the power of data for marketing initiatives.

Read the full story on Marketing Land. 

10 Elements of a Successful Data-Driven Marketing Strategy

According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While there’s no denying that both executives and marketers are realizing the benefits of data-driven marketing, there are still a number of hurdles to overcome. For example, “data stemming from disparate providers, disconnected systems, varying internal teams, incongruous accountabilities can prevent marketers from reaching the right consumers, at the right time, with a relevant and consistent message.”

Read the full story on Entrepreneur.

MISCONCEPTIONS ABOUT MARKETING DATA

Marketing data is no longer in short supply. Today’s world is abuzz with information, and the word data is easily tossed around by pretty much everyone, everywhere. We all have access to some form of data, and we are all just as easily a part of some data group. Data can be personal, communal, free, expensive, big, qualitative, detailed, broad—the list can go on and on. Is it possible for the one word to incorporate all of these varying conceptions? Or is data as we know it just one persistent misconception?

Read the full story on Chief Marketer. 

From Da Vinci to Data: The Heroes of Modern B2B Marketing

I was fascinated recently by a documentary I saw about a serial inventor, Dean Kaman, called “SlingShot.” What stuck out most to me about the movie was a scene in which Dean shows six pictures of his heroes he keeps on a wall in his home. His heroes included Archimedes, Da Vinci, Galileo, Newton, Maxwell and Einstein. Each thinker represented a fundamental leap in our understanding of the way the world operates. From each of these moments of clarity sprung a thousand new insights. In the film, Kaman noted that “between this guy (Archimedes) in 200 BC, through this guy (Einstein) who was alive when I was born, you’ve got 2200 years. And other than these six guys, not much happened.”

Read the full story on Business2Community.

Download the Modern Marketing Essentials Guide to Data Management because no matter what state your marketing data is in, there's always room for improvement and empowerment. 

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